The entire franchise argument, to me, is kind of off...no, completely off.
I mean...that's what created Mario Kart, the idea of using franchises in other games. That's what created a job for Camelot with Nintendo. And they sell really well, just look at the first day sales of Mario Tennis GC.
Branding is part of Nintendo's history, and has done nothing NEGATIVE for them. It sells games. People see Mario, people see Donkey Kong, people see Kirby...and people buy games because of it.
He seems to ignore the positive aspects of...well, every single decision Nintendo makes. He mentions a lack of original games...but when he finally brings up Pikmin and AC(With an asterisk, which is just) he brings them up in the most negative of consequences. Every sentence where he starts to say something positive, he HAS to end it with a negative statement.
Pikmin and Animal Crossing aside (AC being a port of a N64 game), I can't recall one 1st party title by Nintendo that isn't a sequel or tied directly into an existing series.
I mean, you're allowed to say something positive on its own! Say "Pikmin and Animal Crossing were two examples of Nintendo doing original material, and I realize this. However..." At least let a single positive sentence slip out.
Super Mario Sunshine was definitely a better game then Super Mario 64 in many respects, but its childish theme and overall difficulty attracted few newcomers to the series.
Though it ranks as my favorite Legend of Zelda title, The Wind Waker did little to reach out to new fans.
He has this annoying tendency to start out a sentennce with something positive, but then go to the exact opposite end of the spectrum for shock value. His writing style is bothersome...he seems to not let those positive aspects be known, as if he's bent on creating a completely negative editorial.
At the end, though, you notice how much credit he gives Pikmin...when before he pretty well disregarded it when it fit with his negative argument. He talks about how franchises would have ruined games...I honestly don't think Nintendo has ever done ANY game with a franchise character that didn't FIT in that universe that would have been exponentially better with a different branding. Nintendo is about new game ideas, not exactly new game franchises...you know, the new Legend of Zelda looks to be an old franchise...and it could technically be made to be a different franchise...but he doesn't argue against that.
I think it's a poorly written, overly negative editorial. I mean, he's right. Nintendo has issues...but not branding titles would have killed half of them right out of the gates.