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[newtypepilot]

https://www.cbc.ca/news/business/ikea-catalogue-1.5831000

The Swedish furniture giant said in a news release Monday that it will focus on an all-digital listing of its wares.

"Times are changing," the company said in the statement. "Ikea is transforming its business model to become more accessible and digital, while embracing new ways to connect with more people."

At its peak in 2016, more than 200 million copies of the catalogue were printed every year around the world, in 32 different languages for the 50 different countries that have Ikea stores.

But media consumption and customer behaviours have evolved, especially during the COVID-19 pandemic. "Customer behaviour and media consumption have changed, and the Ikea catalogue has been less used," the chain said. Online sales grew more than 41 per cent in Canada last year, the chain said. The chain had 22.9 million visitors to its stores last year, but almost eight times as many visits to its Canadian website last year — 178.4 million clicks.

The growing shift to buying and selling online has made the catalogue less useful to drive sales, so as a result, the 2021 catalogue, which was released this past summer, will be the last.

"As tribute, during fall 2021, the retailer will make a book available, filled with great home furnishing inspiration and knowledge," Ikea said.

the book is good if you are into 3D architectual visualizations since almost a good majority of the pictures are computer generated

 

[thefool]

My mom loves them

 

[Chittagong]

The most mind blowing fact? Every single “photo” in the catalogue has actually been a render for years

 

[nickp91]

getting a new ikea catalogue in the mail has always been very exciting