Like people downplaying a solid burger for a decent price are being silly. In and Out isn't nearly the big deal people make it out to be outside the state. Take shots at it, but I mean it does what it aims to well enough.
So I'm a Canadian and I moved to the American west a few years ago -- as a result I have 30-ish years experience not eating In n Out and a few years experience eating In n Out.
My genuine sense is:
- In the places where In n Out serves, there is nowhere that mixes the cheap price, the food quality, the polite service, and the availability of locations.
- The strawberry shakes are the best, cheapest milkshakes you'll get anywhere
- Animal sauce is pretty good
- The stores really, genuinely are clean and friendly with good service. It's a positive experience.
- The branding game is on point.
I think if you're a tourist, as a one off, In n Out might seem underwhelming because you've heard the hype and then you get the experience and you're like "wait, is that it". But if you live here, I think it'll be a part of your rotation. And by god if you haven't been to Los Angeles in a month or two and you fly back into LAX, you'll get a craving as soon as you drive out of the airport parking lot onto Sepulveda.
Obviously the aggro Californians getting mega mad at anyone declaring it anything less than the most amazing thing ever are wrong, but they'll die of a heart attack in traffic at age 50 so what's the point in arguing?
I was comparing it to the regular cheeseburger. Mcdouble is $1.69 cheaper than all that stuff. Just refuting the guys point, McD's is cheaper than in n out.
It is possible to get cheaper food at McDonalds than it is possible to get at In n Out if you are willing to get dollar menu junk, but the price comparison for the main offerings on a 1:1 basis generally leads to In n Out being slightly cheaper, and at the comparable price point the quality comparison is night and day.