One thing I'd like to point out is that there is an important process difference between us and how Sony and Nintendo do this, and I think you saw this with the PSP launch. When Sony and Nintendo traditionally launch, they pick a certain number of units - X thousands of units - and then they put it in the marketplace, and then they don't ship anything for six weeks. The retailers don't know when the next shipment is even coming!
Our process is actually quite different - when we're talking with retailers, what we will say is, "this is your day one quantity, this is how many units you're going to get week one, how many units you're going to get week two, how many units you're going to get week three, week four..." It goes on and on. Our process is to continually supply the channel.
What that does for the retailers is it gives them predictability. They can continue to advertise because they know they have new product coming up. It gives consumers some predictability because they can keep coming back to the store, and it gives people who do pre-sales some predictability because even if they don't have enough product for day one, they can say, "hey, I can take a reservation for day 27", and the person can know they're going to get the product at that point.
Ill be playing the PC version online.
