http://www.informationweek.com/news/showArticle.jhtml?articleID=200001182 said:
Worried about long lines to buy an iPhone on Friday? A San Francisco man said he and his band of pranksters will create a diversion to distract everybody else in line and allow you to slide right up to the front.
The company -- called "Over Here, Jerks!" -- will go to Apple or AT&T stores and release a wild animal, let loose a bad smell, or do something else disgusting, shocking, or scary. The plan: Everybody in line runs away, except for the company's client, who'll be first up for service.
"You might even have time to grab a few lawn chairs, sleeping bags, and sandwiches amid the mayhem!" according to the group's Craigslist ad.
The company will work Market Street in San Francisco, charging $50 for the first three attempts and $10 for each additional attempt. "It's like a text-messaging plan," said organizer Matt Grimmer of San Francisco, who works by day as a biologist and cancer researcher.
The group includes amateur magicians, people who work at a petting zoo, and people with skills in camouflage techniques.
The iPhone event is just the launch of the company, which plans to go into business creating divisions for other events, Grimmer said.