I think people who won't buy an iPod just because they want to be "different" are just as big a tool as people who will buy iPods because it's the "in" thing, when for them, a simple flash player would be more than sufficient. I have the 20gb model iPod (I wanted one with a decent amount of storage), and although I think it's pretty overpriced, it works great for what I want to do with it. The jogwheel makes scrolling through songs simple (especially since I have a lot of hour plus long mixes and sometimes I like to skip to specific parts). I don't really care much for iTunes, I'd rather have a drag and drop interface, but it's a minor complaint. I don't use the iTunes Music Store at all.