Is there anything that Xbox could do to get you as a new or returning customer?

No. They don't have the hardware and they don't have the software (particularly if we're talking exclusives, which do not exist anymore). It is a categorically useless brand to me.

In the last 5 years, I have spent more on games for the OG Xbox than I have on their actual active platforms, and had a lot more fun with that console.
 
They already have me as a customer since they put their games on Windows and Steam.
If they'd stop doing that I would probably get some Xbox console to play some 5 or so games I'd be interested in at some point. Not day-1 though.
 
I wouldn't mind if they explored PC emulation of their older titles, make everything portable to PC, create some better assurance that the brand is purely platform agnostic and people wouldn't lose collections if they decided to randomly pull out of console hardware.

The sudden spike in Gamepass is making everyone vested in it jittery on the brand.

Also buy Valve, if you're uncharismatic, just buy everything. That could work too. Lobby for anti gambling in gaming, that would pressure Valve to sell.

Also flood the web with xbot AI agents, take back control of the narratives. Capitalize on your parent company's investment in the tech. Don't just roll over, fight dirty too.
 
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A new Xbox with a significant CPU and GPU upgrade, and the ability to use the Steam Store in addition to the Xbox Store. Plus, the ability (like with the Steam Deck) to see whether Steam games are compatible with the new Xbox.

Then I'd be back on board.
 
Lost Odyssey 2 or a Scalebound revival, neither of which are happening while Spencer is anywhere near the brand, and both of which would probably come to PS5 anyway

So no
 
Sure! Scrap gamepass, release dedicated hardware similar to Xbox 360, with physical media support. Stop releasing everything on PC and bring back true console exclusives. Also, price the console reasonably. No handheld shit. Fire Phil and start caring about games again.

So realistically, no of course that will never ever happen.
 
They will always have me as customer, considering studios they have.

I will see how their next hardware is, if its easy to buy, if its good value (rtx 5080 equivalent for $800, anyone?).

If its works out, I will surely get their console. Series systems are very high quality, get 120 fps / VRR support on system level, tons of pro controller options. Its a VERY solid system.
 
I've been with Xbox ever since the first one basically became the Dreamcast 2. Always been a happy customer, got more games than I'll ever be able to play in my lifetime.

But haters gonna hate 🤷‍♂️
 
Not one single thing, the og Xbox and 360 crew are obviously gone and been replaced by whatever and whoever and their decisions have turned me totally off the brand.
They could disappear for all I care.
 
I would try a GP tier that is only ad financed. I am content with Plus Premium, but checking the few remaining MS exclusives is something I would not want to pay extra for, but I could live with having to watch some ads at startup and check Halo MCC e.g. On PC, which is then an Xbox I suppose?
 
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They had everything to do it and didn't, what makes you think it will be different? It's not the first time either with them. Create quality product, come firing on all cylinders and then just shit on it until it dies. Happened with Zune, Windows Phone, Xbox, Surface they quickly gave up on the non pro line. I just don't get it.

This gen they bought a lot of development studios, everyone was hoping they would, *gasp, develop something. Hell no, they put a car game dev working on one of the most established franchises they had, killed the only dev they owned that were somehow reliable (turn 10). I always liked Ms and their products but they have this tendency to let things fester for a long time, don't adress the problems, throw more money at it and when it dies it dies.
 
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