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LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
http://nrn.com/corporate-news/better-burgers-jack-box-drive-results
During a call with analysts on Wednesday, Lenny Comma, chair and CEO of San Diego-based parent Jack in the Box Inc. attributed a 7.3-percent increase in systemwide same-store sales for the quick-service brand simply to its offer of better burgers."
New products and promotions at breakfast and late night have helped, but Comma said the headline for Jack in the Box is that the chain has shifted from its dependence on innovative limited-time offers to a stronger core menu, with LTOs as the gravy.
The introduction in January of the Buttery Jack Burger, a quarter-pound patty drenched in melted garlic-herb butter with various toppings on a signature bun, was the chains most successful product launch in recent memory, and continued to perform well in the third quarter, Comma said. Last month, another version debuted the Portobello Mushroom Buttery Jack.
Among company locations, the 5.5 percent increase in same-store sales during the quarter included a 1.6 percent increase in transactions, along with 1.9 percent attributed to menu mix and 2 percent in pricing.
Jack in the Box Inc. is based in San Diego, where McDonalds Corp. is testing the offer of breakfast all day, at least with a limited menu. But Comma said McDonalds test has had no impact on Jack in the Box units there.
Its probably impacting some competitors in this market, but weve been so traditionally 24/7 with our breakfast offering, we havent seen an impact, he said.
Upgrades to the core menu will continue, along with marketing that will focus more on improvements to the menu and flavorful ingredients, rather than the traditional ads that spotlighted the humor and personality of the big-white-ball-headed character known as Jack, Comma said.