Verdict: True(ish)
Tidal is older than Jay Z wants to admit. It launched back in October 2014 in the U.S. and the U.K., with its main pitch being high-fidelity music streams. After Jay Z bought parent company Aspiro for $56 million in January, the brand was relaunched in March with a new emphasis on compensating artists and providing exclusive content to fans.
Regarding subscribers, 770,000 is certainly a respectable figure in a world where every on-demand music subscription service not named Spotify is fighting for table scraps. However, the vast majority of those users were using Tidal before Jay Z showed up. Aspiro previously had another music streaming service called WiMP, which had 500,000 paying subscribers at the end of 2014. The WiMP and Tidal platforms were merged in March, just before Tidal’s relaunch. So it’s unclear how many new subscribers Tidal has picked up thanks to all its publicity in recent weeks.