John Bender
Banned
Unity chief John Riccitiello (former EA CEO) on clash of big ideas: "Sony f***ing nailed it, and they deserve the victory"
The middle of the first day of the GamesBeat Summit was devoted to Unity CEO John Riccitiellos brutal summation of the console war and his predictions for the future.
The normally candid Riccitiello grew even more so when the topic of discussion turned to the battle between the Xbox One and PlayStation 4. He mused that the far-and-away market dominance of the PS4 was due to a clash of titans, of big ideas. Ideas Microsoft bet big on, and lost.
Thats one of the more in my opinion depressing stories in the last couple of years, Riccitiello said. In the battle of big ideas there was a clash of ideas that really separated Sony and Microsoft. They actually had very similar architecture that they were trying to bring to the table. But Microsoft focused a lot on entertainment beyond gaming. Microsoft was trying to [compete against] Apple. They didnt feel gaming was big enough to justify the pent-up desire to have the recognition they wanted as an innovator.
Contrast that with what Riccitiello deemed a gamers first approach from Sony. The Unity CEO summed the entire console war as a shot of billiards.
Sony just said, Weve made the best fucking game system we could partly because they didnt have the resources to do more about it, said Riccitiello. Microsoft was focused on the shot after the one they needed to make, putting the 7-ball in the corner pocket, but they missed the first shot and didnt get another shot after it. Sony focused on the shot they needed to make, which was win the hearts and minds of the gamer. The broader scope of entertainment might be a bigger idea, but not with an unfocused execution. A tight execution on the 50 million people that matter, which are the people currently lapping up consoles Sony fucking nailed it, and they deserve the victory.
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