...You try to dig further down?
No, you go back to what works.
Sure, there's a bunch of writers and men in Vince's ear, but in the end he makes all final booking decisions. And with the company taking a huge hit in the stocks and looking like a very bad buy right now, Vince has always been the one to react...some would say overreact, to make investors happy. And right now, the only way he can do that is to go back to what has worked in the past. And like it or not, that is Cena, the biggest star in the company, fighting for the world title.
It's just what's best for business.