I’m convinced that this is what has kept LEGO in business.
I go to my local Walmart and their selection covers two complete aisles! I know I’ve gone in and picked up a couple over the years. Sets that most kids won’t touch, like the Apollo 11 lunar lander and Seinfeld.
No doubt. No 8 year old is going to put together an 800 pc Star Wars set that costs $120. All that stuff is geared to adults. The original intent of Lego was buckets of pieces and you build ,your own thing. There would be some sets to built, but it was geared to kids and imagination. I dont know when it flipped, but suddenly Lego isn't about hat anymore. It's about copying a blueprint model set that costs $50-100 and you leave it on your shelf. And likely a 30 or 40 year old's shelf in their mancave or office.
Same with Funko toys. You'd thin at first glance it's for kids. They are $20 and cuddly toys. You'd think they'd be put in the toy section. They arent. Chances are they are put in the electronics/gaming section aimed at older people.
Edit: I was right about Funko. Average age is 35 years old. Crazy. That means for every young person, there's a 50 year old buying this shit to balance it out to 35.
The average age of our consumer is 35. The global business of pop culture is more than $0.5 trillion annually.
seekingalpha.com
Surprisingly, Funko is appealing to a wide demographic. The company reported that the average consumer is 35, which is a fantastic group to target as they tend to have disposable income and the $10 -$15 price tag of each Funko tends to be insignificant.
I'll remind you that the average age of our consumer is 35. In addition to dominating this adult demographic of fandom, Funko plans to continue increasing our offerings for younger audiences.
