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Kotick: Sony, MS, EA will 'struggle' to challenge us in future.

NYR said:
fqpEY.gif
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That is awesome!
 
I don't know how you guys can fall for his bait every time. Whenever he says something this ridiculous the last thing people should be doing is taking him seriously.
 
I can't imagine what it must be like to be an exec in the game biz and have to deal with Señor Super Douche Sr. It's hard enough being a peon and having to deal with people you don't like, but when you're a big shot and you've got another big shot who's a piece of shit, there has to be some sort of psychologically interesting desire to turn the situation into a Clash of the Titans. And while that certainly is a concern for Sony and Microsoft, I can't help but wonder if Nintendo and other pubs/devs have to twitch a little every time that curly haired space troll runs his crooked beak off.

I mean, let's be honest here: the 3DS is going to to be successful with or without games from Activision. Microsoft, Google and Disney aren't being anywhere. Does getting into a dick waving contest with other companies really make stockholders happy? IS THIS THE FAILURE OF CAPITALISM?
 
godhandiscen said:
Fuck, I can't believe Bungie joined him...
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k2brsk.jpg


Horror has a face... and you must make a friend of horror.
Horror and moral terror are your friends.
If they are not, then they are enemies to be feared.
 
badcrumble said:
So should this http://arstechnica.com/gaming/news/...-bungie-only-high-quality-indie-developer.ars get a new thread or should we finally suck it up and have a general GAF Hates Bobby Kotick thread in which new updates can be posted?

edit:
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I'm sure that got a few chuckles around the industry. Nothing against the cool peeps at Bungie.
Chakan said:
http://i.imgur.com/fqpEY.gif[/mg]

My god this is so full of win.[/QUOTE]
Gif of the generation :lol
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TheRagnCajun said:
Honestly what this industry needs is another shit talker. More power to him. It will be grand when he inevitably falls though.
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I don't think gaf realizes that he's not "talking shit" for the lulz. He's talking to inventors. He's encouraging them to invest by explaining that his company is best positioned to grow in the future. People looking to buy stock in the gaming industry are likely wondering, "what about Nintendo? what about social network games?". This is Kotick's answer to those questions. Also, stating that Activision/Blizzard is better positioned to tackle internet gaming than Nintendo, Sony, MS, or EA is not that incendiary.
 
otake said:
They are also great at creating new IP's, such as the one you listed. As they milk them, they make new ones.
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More like buying the IP and then driving it into the ground and killing off the talent.
 
Kaijima said:
Kotick is a toaster salesman. His remarks make perfect sense from the standpoint of someone who doesn't specialize in the entertainment business and merely looks at balance sheets. Bungie is only good because their Halo games sold the most. By whatever internal toaster sales yardstick Kotick is using, that means all other independent developers have failed because they didn't produce GAME PRODUCT #48388 that sold as many copies as Halo (GAME PRODUCT #48329.)

Activision runs franchises into the ground however because Kotick doesn't comprehend the entertainment biz. In his mind they're just interchangeable models of toasters, dvd players, or compact cars; sell one model until you see the numbers on a sheet begin to taper off, then change the model name and the color, reintroduce it next year, and sell that until you see numbers taper off, rinse repeat.

Eventually, this will result in Activision becoming the next Acclaim, but even then, from Kotick's point of view Activision is just another number on his balance sheets; he'll trade it off when it stops bringing in bucks.

The reason why a handful of companies such as Nintendo or Valve, even, survive is that they at least try to treat their properties with some sense of cultivation and care with how they're used. As usual, remember that guys like Kotick aren't in the game business, just the general goods business. Game companies run by people who are only in the game business know that the health of game franchises, game customers, gaming culture as a whole, and what customers think of your business, is vitally important to stay in business in the long run. (What people who think companies are just companies and naturally don't care about being "evil" entirely miss. Being "evil" in the way that Kotick-esque companies are, doesn't create sustainable business aka, doesn't keep making money. So it very much matters to the bottom line.)
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Excellent fucking post. If you look up the resumes of guys like Riccitello, Kotick, or even Reggie, you'll see that these guys cut their teeth selling soap, ice cream, and pizza. They're 'product managers' and they don't know anything about entertainment. This kind of thing extends outside gaming into film and television as well. Executives like Newell, Iwata, Myamoto (or Lasseter from Pixar) are rare. They started out, or have a lot of experience, being entertainers and then grew into business roles. This gives them a totally different perspective than a guy like Kotick. Iwata is going to take a long view of the industry, and he's going to avoid making decisions that violate basic rules of entertainment he picked up in his career as a developer. Kotick is going to 'leverage brands' until there's nothing left, and then flip his stock options before he goes on to manage some other firm in an entirely different industry.
 
unomas said:
Can we just start calling him "Koprick" instead, this guy is a perfect example of what happens when money and power go to your head. You become an arrogant jackass who is also delusional. When the Call of Duty train stops it's all over.
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Koprick seems appropriate. This guy is such a jackass. The main problem with his arrogance is that activision = shitty games. If I'm at a store and the game has an activision logo on the cover I immediately assume it's crap until proven otherwise. At least Call of Duty is semi-decent, because if it wasn't for that they'd have nothing.
 
acidspunk said:
Koprick seems appropriate. This guy is such a jackass. The main problem with his arrogance is that activision = shitty games. If I'm at a store and the game has an activision logo on the cover I immediately assume it's crap until proven otherwise. At least Call of Duty is semi-decent, because if it wasn't for that they'd have nothing.
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In regards to his statement, what do you actually disagree with? Other than the fact he's obviously trying to paint Activision in a positive light, are the things he said in the OP untrue? Ignorant?
 
"There [was] so much built-up expertise at Blizzard when we did this merger - that we're now applying to Call Of Duty, Tony Hawk, Guitar Hero - that we otherwise wouldn't have had access to. That puts us in a much better position than many of the very console-dependant companies we used to compete against."
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:lol
 
MomoPufflet said:
I should have guessed Kotick's chode would be hard for Facebook's gaming, Farmville numbers, ad-revenue, etc.
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Once, long ago, people went online to game with others far away, the reliability of cooperation and competition not hindered by distance. Friendships were made, enemies were too.

We are not in those days now.
 
Mooreberg said:
Well you've got Nintendo trying to downplay the success of a huge third party game that wasn't on their system, so none of this is surprising at this point.
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What game was that, and what did Nintendo say? Just curious
 
I guess now we know why he didn't mention Valve in yesterday's article. He clearly fears them. He refuses to acknowledge his nemesis. If that's the future, Bobo, we both know Valve is in one great position.
 
I wonder if Bobby has shorted his own stock?

Or maybe there is a options grant coming soon and he wants to drive his own company into the ground so he can get lots of cheap options?
 
:lol :lol :lol

well, he has also the opinion that it is all about brands and not about the product (as in Call of Duty sells because it is Call of Duty)
 
Title can be interperated as the truth which is.

"In the future EA, MS, Sony etc. will be in a leage of their own- and we won't be able to keep up".
 
trinest said:
Title can be interperated as the truth which is.

"In the future EA, MS, Sony etc. will be in a leage of their own- and we won't be able to keep up".
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Where's your logic in thinking Activision are lagging behind in terms of userbase playing online games?
 
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