Krafton (PUBG, Subnautica, HiFi Rush) just declared transformation into an "AI-first" company, with automated work, AI-centric HR, AI management

Do you think this will fail?

  • Yes

    Votes: 59 59.6%

  • No

    Votes: 4 4.0%

  • Some implementations will fail, but others will work

    Votes: 36 36.4%
  • Total voters
    99
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Draugoth

Draugoth

Gold Member
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Krafton has announced they are going full Generative AI with their development and company, even replacing HR with AI Chatbots:


Placing AI at the center of problem-solving, Krafton completely reorganizes its company-wide operational development system
Revolutionizing work methods through agentic AI-based automation, simultaneously enhancing member growth and corporate competitiveness

KRAFTON Inc. (CEO Kim Chang-han) has declared its transition into an 'AI First' company.

On the 23rd, KRAFTON shared its mid-to-long-term vision and roadmap under the theme 'Transitioning to an AI First Company: The Future of Work, the Company, and the Individual' during KRAFTON LIVE TALK, its internal communication program.

CEO Kim Chang-han stated, "Starting today, KRAFTON will fully implement an AI-centric management system. This involves automating tasks centered on Agentic AI[1], allowing members to focus on creative activities and solving complex problems." He added, "We will leap forward as a company that accelerates member growth and expands the organization's scope of challenges through AI."

'AI First' is a strategy that positions AI as the central and primary means for problem-solving, accelerating individual and organizational change, boosting company-wide productivity, and accelerating mid-to-long-term corporate value growth. Krafton plans to secure future growth engines by expanding individual roles and organizational scope of challenges based on Agentic AI.

To this end, Krafton plans to invest approximately KRW 100 billion to build a GPU cluster. This infrastructure will support multi-step tasks requiring sophisticated reasoning and iterative planning, serving as the foundation to accelerate the implementation of Agentic AI. Through this infrastructure, Krafton will pursue not only AI workflow automation but also enhance AI R&D and in-game AI services. By the second half of 2026, it aims to complete the foundation for AI platform and data integration/automation, establishing a company-wide AI operational infrastructure. This includes AI-integrated workflows, an Agentic AI management platform, and a standardized data system.

Furthermore, Krafton plans to allocate approximately KRW 30 billion annually starting in 2026 to actively support employees in directly utilizing various AI tools and applying them to their work. This represents more than a tenfold increase from the existing AI service support scale and is a practical measure to strengthen company-wide AI utilization capabilities.

To embed 'AI First' throughout the company, HR systems and organizational operating structures will also be reorganized. New related systems and programs will be established, and existing policies will be reorganized around AI. The execution strategy, centered on three pillars—▲ Establishing an AI First culture ▲ Innovating work methods and organization ▲ Providing new challenges and growth opportunities—will be fully implemented this year.

▲ Establishing an AI First Culture

Krafton will build a virtuous cycle ecosystem of learning, sharing, and experimentation, enabling members to directly experience and lead the AI First culture. Centered on the internal platform 'AI Learning Hub,' it will support AI learning and the use of work tools, while sharing practical application cases and know-how company-wide. Additionally, it will operate 'AI Roundtables' and 'AI Hackathons' to spread a culture of mutual learning and practical AI application that transcends job roles and organizational boundaries.


We will also rebuild organizational structures and collaborative environments. We will expand the span of control to empower members to proactively drive larger-scale goals and outcomes. For R&D teams composed of AI specialists, we will introduce a separate personnel management system aligned with enhancing their expertise.

▲ Providing New Challenges and Growth Opportunities

We will expand opportunities for internal mobility and role expansion among members. Time and resources freed up by AI adoption will be reinvested into new game development and innovation projects, creating a virtuous cycle where AI utilization capabilities and creative challenges reinforce each other. This will realize a sustainable growth system leading to expanded game production pipelines and the creation of new titles.

Krafton plans to expand the scope of AI utilization across technology, organization, and culture, applying AI throughout the entire management and decision-making process as part of this 'AI First' corporate transformation. Through these changes, it aims to respond more agilely to the global market environment and drive sustainable competitiveness enhancement.

CEO Changhan Kim stated, "Through our AI First strategy, Krafton will broaden growth opportunities for each member, expand player-experience-centric creative endeavors, and lead AI innovation across the entire game industry," adding, "We will establish AI-centric operational standards to present best practices that can serve as a reference for the global game industry."

[1] Agentic AI: AI that establishes goals and plans, integrates with external tools, and executes complex task automation.

[2] The GPU is NVIDIA B300, an AI infrastructure solution custom-built to meet the computational demands of generative AI, delivering 11x improved inference and 4x improved training performance compared to the previous generation.
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'AI First' is a strategy that positions AI as the central and primary means for problem-solving, accelerating individual and organizational change, boosting company-wide productivity, and accelerating mid-to-long-term corporate value growth. Krafton plans to secure future growth engines by expanding individual roles and organizational scope of challenges based on Agentic AI.
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As anyone that used the current "AI" (they are not actually AI, just LLMs) tools you know this will work fabulously.
 
Adding AI somewhere, as tools for stupid braindead tasks, is certainly as much an "obviously" decision as is trying GaaS, but no idea what AI-first actually means. Seems too soon to attach your entire company on work in progress stuff.
 
Lucifers Beard said:
HR department being run by AI? Good luck with that. That's a massively complex field and so I can't see that working out for them at all.
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Everybody should know by now that HR are there to look out for the interests of the company not the employees. AI HR will have to be corrupted to keep that dynamic going.
 
crackajack said:
Adding AI somewhere, as tools for stupid braindead tasks, is certainly as much an "obviously" decision as is trying GaaS, but no idea what AI-first actually means. Seems too soon to attach your entire company on work in progress stuff.
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Yup. This feels like the GaaS crazy of the Big Tech Industry. Some companies will be able to find ways to implement it correctly and profit off it (my bet is porn industry) but the vast majority is going to bust.

AI is too much unreliable and inefficient, OpenAI asking for an extra $400b is pretty telling. This thing is pretty much an autocomplete on super steroids, Agentic AI (Expert Systems) can work for some straightforward tasks but leaving AI unsupervised is a receipt for disaster.



In my experience AI is at it's best when skipping Google researches or using it for fun. I've used it for Hardware Diagnosis but it was pretty much hit-or-miss. Nowdays I barely use AI.
 
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They "saved" Tango only to eventually fire all of them and replace them with AI. Fucking LMAO. Dont worry, consumers, gaf included, wont care and will still be buying their games.
 
adamsapple said:
Well Krafton are doing a pretty good job squandering the good-will they got from 'saving' Tango.
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Krafton could have run for head of state in 47 countries, and won, because of the goodwill they garnered from saving Tango. The dozens of people who loved their games would have turned out in crazy numbers.
 
Can I just be positive about this.

I think AI is a great tool and I've never played an AI videogame.

I want to play one.

Fuck it, I want to play an AI videogame and I want it now.

The way my brain works is strange. I don't identify with the thought processes of many people. Seeing AI create content then is similar to seeing other people create content. It's foreign and strange to me and I want to see a non-human entity make things for me that are similar to the things I already consume. I want AI movies, books, and games. I want the regular ole human stuff too, but I'm bored and want new shit to play with. What are all of you so suddenly Jed Clampett trying to stop progress of society? Unless you are in the entertainment industry yourself you should be all for this.
 
Draugoth said:
Hmmm....Enemy NPC AI? It's been a thing since ever. Just a different type of AI.
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Good point.

Correction: I want to play a game made by men who are unafraid to properly implement AI into every step along the way.

I want to play a Fallout game where every NPC is ran by its own LLM playing their roles that I can interact with and get into adventures with that are unplanned by the developers. I want real AI NPC companions and enemies using the latest tech.

I want the real promise of AI to come to videogames. I want the promise of AI companions in AAA videogames to become a reality similar to how the Vader thing was implemented info fortnite.

I've seen the shit AI can do and my videogames are devoid of it(mostly, besides what you mentioned plus graphics features). I want it all in my games. That is more important than VR or Streaming or anything really. It's the next big advance for the industry. AI should have came to games first! Game companies are too afraid of being sued to do proper ai companions adult entertainment companies already allow it. Game companies need to grow a pair and get this shit started now.
 
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Bernkastel said:
Microsoft had to sell Tango to these guys. Couldn't even sell them to someone decent.
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MS didn't choose Krafton; it gave Tango time to look for companies interested in acquiring it, and Tango proposed Krafton. You should ask yourself why Tango didn't choose others (if others even existed).

But we already know you don't care what really happened, 🤷
 
Most must be transforming into one internally anyway. They are the only ones who announced it.

Its inevitable and we won't even know once the implantation is nailed down. Like Unreal Engine 6 or 7 will have AI implementation.
 
If you haven't guessed by now AI is a big investment key word at the moment. and that is all this is about.
 
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Ashamam said:
I'll just stick to asking why MS didn't want keep them in the first place. You appear to have moved past that. What a surprise.
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You may prefer to asking why MS let Tango go, but that wasn't the question the user I quoted was asking. There's no way I'm answering a nonsense just because you'd prefer it to be that way 🤷

Then, if the question had been related to why MS let Tango go, it's something that shouldn't be considered because was clear: A studio with so much potential and special but very expensive to maintain, its critically acclaimed games were commercial failures, and its leader, main supporter, and other prominent figures had left the studio, leaving it completely orphaned and in uncertainty.

That is to say, the reasons could be legitimate; what was wrong were the manner and the lack of humane treatment on the part of MS toward the people and employees at Tango, whom they had visited a couple of months earlier and promised support for years when they had surely already decided to close/sell it.
 
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