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[XiaNaphryz]

http://www.usatoday.com/story/money...eme-doughnuts-fast-food-restaurants/16051013/

Some doughnuts sell by the dozen. Others, by the double-dozen. But Krispy Kreme in the United Kingdom just concocted a single, gigantic box that holds 2,400 doughnuts.

That's right, a doughnut box big enough to fit the bakers who baked the doughnuts, too.

When the box, which is about 11.4 feet by 3 feet, was delivered late last week to a Krispy Kreme contest-winning company that tweeted most about the promo, it required eight Krispy Kreme employees to deliver it, said Judith Denby, chief marketing officer at Krispy Kreme U.K.

"I was there — it's a very, very big box," said Gemma Vardon, director at Krispy Kreme's U.K. PR agency, The Academy. Unfortunately, no one weighed the box, so its weight remains a mystery. But its price — if one were to be sold — is not a mystery. That would be about $2,600 U.S. dollars, Vardon said.

Behind all this: Krispy Kreme's U.K. PR machine working in overdrive. The brand simply wanted to promote the fact that it was creating a new "Krispy Kreme Occasions" division that would customize doughnut offerings for corporate events or special occasions such as weddings and other celebrations. The division sells doughnut "towers" for special events or even personalized doughnuts with customized, chocolate name plates or corporate logos.

There are no plans to create another box of 2,400 doughnuts, but Krispy Kreme U.K. will sell you 100 of the so-called Double-Dozen boxes for about $2,600, said Vardon.

The company that won the big box, 360 Resourcing Solutions, celebrated in an appropriate way: tweeting a picture of Homer Simpson salivating.

That kind of "social currency" is precisely what Krispy Kreme ordered up with this promo, said brand guru Erich Joachimsthaler, CEO of Vivaldi Partners Group. Even on social media, he said, "everyone deserves a smile break."

 

[Cuphead]

It's absolutely beautiful.

 

[clav]

Diabetes

 

[Auctopus]

I have never seen a Krispy Kreme truck in the UK, nevermind a brick & mortar store.

 

[LQX]

2,400 and no flavor variety? What a waste.

 

[Salsa]

those will go bad

 

[Onion_Relish]

I got Diabetes from looking at that picture. Thanks OP!

The best thing about this picture is thinking of the inevitable waste that comes with it. How many garbage bags will be needed for all of those uneaten donuts?

 

[-Horizon-]

Hope they share.

those will go bad

Because this ^

 

[bjork]

Winchell's forever

 

[Addnan]

I have never seen a Krispy Kreme truck in the UK, nevermind a brick & mortar store.

Stores are all over London.

 

[K.Sabot]

those will go bad

in like 3 days too, those donuts spoil faster than others from my experience.

 

[Miles Quaritch]

No variety?

Utterly pointless.

I have never seen a Krispy Kreme truck in the UK, nevermind a brick & mortar store.

There's one near Holborn station.

 

[Kettch]

Yeah, after a few days my donuts aren't so great anymore. Guess they can invite the neighborhood over for breakfast a couple days in a row though.

 

[SquiddyCracker]

Throw a party.
Problem solved.

 

[snacknuts]

Now I want a fresh Krispy Kreme.

 

[Mr-Joker]

What a waste the donuts will go off hence why they are the plain one.

 

[itwasTuesday]

I hope they don't get ants.

 

[threetri333]

Why not have that much donuts over the year? I cannot eat more than 2 a day.

 

[Downhome]

The picture of them and the truck looks photoshopped it it so crazy, haha.

 

[glaringradio]

I take it there are several layers in the box, because there's no way that there are 2400 donuts on that one layer. What a cop out

 

[Sub_Level]

Pandora's Box

Some things were not meant for this world.

 

[Shotgun Kiss]

Fun game: Guess which one a disgruntled Krispy Kreme employee had sex with!

 

[SaintZ]

Ugh, now I'm getting some donuts after lunch.

 

[frankie_baby]

I have never seen a Krispy Kreme truck in the UK, nevermind a brick & mortar store.

da fuq ? There's loads of stores

 

[terrisus]

Unless the person gives them away/shares them with a whole bunch of people, that's a huge waste, since they'd go stale long before they had a chance to make a dent in them.

 

[rude]

The only doughnuts I even like anymore are apple fritters.

 

[sixteen-bit]

That's so many donuts even I would get tired of eating them.

 

[Newline]

2,400 and no flavor variety? What a waste.

OG or bust man, OG or bust.

 

[kulapik]

My mouth is acting numb right now.

 

[richiek]

 

[FalsettoVibe]

NOw I want donuts...sigh

 

[kulapik]

 

[JordanN]

Can't unsee giant cheerios

 

[QuicheFontaine]

Stores are all over London.

There's a drive-thru one in Bristol!

I've never been (I'd just feel really fat driving to a place to get donuts and not even getting out of my car), but one day I'll treat myself.

 

[OverBlood 3]

I have never seen a Krispy Kreme truck in the UK, nevermind a brick & mortar store.

They have the little KK things in Tesco too. You can't move for em. Never had one myself because of my diet but apparently they're nice?

 

[Borgnine]

Y'all dunk these shits in tea or what?

 

[EBE]

Diabetes

diabeetus

 

[Mr-Joker]

Fun game: Guess which one a disgruntled Krispy Kreme employee had sex with!

Correct answer is all of them except for the last one, because it was under age.

 

[soundahfekz]

"You said we can play football in London?"

 

[donkey show]

All the Luthers that can be made from those... mmmmmmmm.

 

[Korigama]

diabeetus

Exactly what came to mind when I saw this thread.

Hope the winner has plenty of people to share those with.

 

[NekoFever]

Can't unsee giant cheerios

Or normal Cheerios with very small people.

 

[Edwardo]

I want all of them

..wait..

I NEED all of them

 

[George Oscar Bluth II]

Stores are all over London.

I only ever saw these doughnuts at my local Tesco.

 

[speculawyer]

What could you do with that other than give them all away?

They are just going to go bad.

 

[Nebula]

I only ever saw these doughnuts at my local Tesco.

I bought some from there today. £10 for a box of 12 mixed donuts. Soooo goooooooood.

 

[Escape Goat]

Clogged arteries? Thsts going to clog your asshole.

 

[QuicheFontaine]

What could you do with that other than give them all away?

They are just going to go bad.

You could roll around in them, I guess

 

[SiDCrAzY]

"You said we can play football in London?"

lol, was waiting for this.

 

[3rdman]