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Majesco in trouble, CEO resigns

thorns

Banned
PDATE 1-Majesco cuts outlook, says CEO resigns
Tue Jul 12, 2005 05:11 PM ET
(Adds details, outlook, stock activity, previous LOS ANGELES)

SAN FRANCISCO, July 12 (Reuters) - Video game maker Majesco Entertainment Co. (COOL.O: Quote, Profile, Research) on Tuesday cut its fiscal 2005 financial targets and said Chief Executive and Chairman Carl Yankowski had resigned.

The board has elected current director Jim Halpin as chairman and begun a search for a new CEO, Majesco said.

Majesco, which sells video games and related equipment such as headphones for hand-held game players, previously forecast net revenue of $175 million to $185 million and operating income of $16 million to $18 million, with at least 50 percent of that net revenues coming in its fourth fiscal quarter.

The company now anticipates fiscal 2005 net revenue between $120 million and $125 million and an operating loss of $16 million to $19 million.

The new guidance includes a variety of charges and write downs, including increased allowances for price protection that will be recorded as a reduction of revenue. The charges total around $12 million and will be included in the current fiscal third quarter ending July 31.

Majesco now expects fiscal third quarter net revenue of $5 million to $10 million and an operating loss of $19 million to $22 million.

Their stock is also down 50%. They will probably be bought out for dirt cheap or go bankrupt quite soon.
 
Thats what they get for releasing Advent Rising in such a sad state.

Funny how Advent Rising was a bad game with tons of marketing and Psychonauts was (supposedly) a great game with rather poor exposure.
 
Nooooooooooooooooooooo! I'd go as far to say Majesco has become (especially this year) one of the ten most important companies in the world as far as publishing diverse and off beat video games. If they go under, the next gen just got quite a bit less interesting.
 
sangreal said:
Funny how Advent Rising was a bad game with tons of marketing and Psychonauts was (supposedly) a great game with rather poor exposure.

Psychonauts received an enormous ad campaign. Hell, the commercials are still on TV.
 
I never even heard of it before coming to these forums for E3 :)

(I have since seen one commercial on the cartoon network)
 
Damn shame. The former CEO was in GI a couple months ago talking about how fine and dandy everything was going.

Also I've seen a couple Psychonauts commercials.
 
Guess it just wasn't marketed towards me, then. :)

I keep seeing advent rising ads in magazines, at the movies and on TV. I consider myself a rather mainstream consumer, so it shouldn't be a surprise psychonauts wasn't marketed towards me I guess.
 
It was nice while it lasted.

Any other publisher out there willing to publish quirky, niche games? (Atlus's Japanese RPGs and strategy games don't count.)
 
release your games in europe and maybe more people will buy your stuff. otherwise i dont care about majesco.
 
They'd own Konami and possibly Capcom by now if only they'd followed through and rereleased the Saturn. Fools.
 
sangreal said:
Thats what they get for releasing Advent Rising in such a sad state.

Funny how Advent Rising was a bad game with tons of marketing and Psychonauts was (supposedly) a great game with rather poor exposure.

I've seen alot more Psychonauts commercials than I have Advent Rising commercials...
 
belgurdo said:
It begins

Little companies are being choked off because of the jump to a new generation

Adapt or die

??? How can you pin that reason on Majesco's trouble?
 
...and i wanted some Advent Rising sequel on x360!!!

btw, i think they're based in Edison, NJ and i was gonna go down there and demand a job. lawl.
 
You guys don't even know how sad this is. Well obviously the company posting a net loss as big as the net profit they thought they would post is very sad, but I mean the CEO resigning.

He's literally the reason Majesco games recieved such unusual marketing pushes. All the unique ways Majesco tried to pimp their titles is probably going bye bye now.
 
GDJustin said:
He's literally the reason Majesco games recieved such unusual marketing pushes. All the unique ways Majesco tried to pimp their titles is probably going bye bye now.

Considering how poor the sales have been of all of their recent games, I do not see how this is a bad thing.

Advent Rising was a bug ridden game that got hurt by bad reviews. But the fact of the matter is; the game was not going to sell anyway.
 
PhatSaqs said:
Sad. This company deserves so much better for bringing us Phantom Dust & Psychonauts alone.

Yes, they do. I appreciate what Majesco was trying to accomplish, but they didn't have the financial backing to go all out. Picking up the Microsoft leftovers was a smart move... Microsoft funded most of the development. Funding an overly ambitious project like Advent Rising was too much.

Then, with the smaller projects, it takes time for the common gamer to respond. Majesco has no name presence in the market. There was a time, not long ago, that you just didn't buy a game with Majesco stamped on the cover.
 
Bottom Line:

Expect more rehashes and sequels next gen because nobody that wants to keep the shareholder price up and keep from losing their jobs, is gonna bother releasing different types of games.
 
Stock market is open, and they're down 50%+.. It's almost game over for them now. They're in a worse position than eidos and they have no cash. I can't see any games coming from them that can potentially save them. The only profitable things they've done has been GBA games and GBA Video. I wonder what will happen to the starbreeze game though :(

It's a shame though because most of the games they released were decent.. They just didn't know how to market games/make games that the market wants.
 
sp0rsk said:
this is probably advent risings fault.
Guess we won't be seeing that PSP spin-off.

I just don't see why Majesco wanted to publish a game from a developer without proven credentials.
 
GDJustin said:
You guys don't even know how sad this is. Well obviously the company posting a net loss as big as the net profit they thought they would post is very sad, but I mean the CEO resigning.

He's literally the reason Majesco games recieved such unusual marketing pushes. All the unique ways Majesco tried to pimp their titles is probably going bye bye now.

You're a hypocrite bastard

I even called you out on your statement in that thread: here
 
BuddyC said:
Was this really needed?

Yes, the whole lip service really pisses me off. Why shouldn't he be called out on his actions? I mean he calls this situation "so sad" and yet did very little to stop it, and in fact encouraged the failure of Psychonauts so he could get it at a lower price. Words don't put food on the table, money does. So if you want to support truly creative people, not just in the games industry, but everywhere, you have to support them with money so they can eat and be happy. Don't support them and they go away, and shame on any person who doesn't support these people and then bemoans their disappearance. Really really pisses me off.
 
Damn all of you who didn't bought Psychonauts. And you should have bought Advent Rising too even if just to save a publisher who's taking risks for the sake of your gaming.
Or maybe you can pass on Advent Rising... :lol
 
rastex said:
Yes, the whole lip service really pisses me off. Why shouldn't he be called out on his actions? I mean he calls this situation "so sad" and yet did very little to stop it, and in fact encouraged the failure of Psychonauts so he could get it at a lower price. Words don't put food on the table, money does. So if you want to support truly creative people, not just in the games industry, but everywhere, you have to support them with money so they can eat and be happy. Don't support them and they go away, and shame on any person who doesn't support these people and then bemoans their disappearance. Really really pisses me off.
x 1000
 
Well they are publishing Nanostray for DS next week. Let's all buy that :) (and if you didn't get Psychonauts - buy that too. yes I said that already, but it's worth repeating)
 
I'll buy Nanostray, but I refuse to buy Psychonauts (PS2) until I can get it used. It's one thing to not release your game on GC, but it's another to outright insult it. When they insulted GC, they insulted the people that buy and support GC products. Yeah I know the general consensus is that GC isn't cool, but people who like wierd GC games are the same crowd Psychonauts was appealing to. I hope Majesco comes out of this stronger than they were before, but it's become blatantly obvious that decisions like are not wise anymore. One thing Revolution has going for it is it's appeal to small developers. Maybe they can find a place there.
 
rastex said:
Yes, the whole lip service really pisses me off. Why shouldn't he be called out on his actions? I mean he calls this situation "so sad" and yet did very little to stop it, and in fact encouraged the failure of Psychonauts so he could get it at a lower price. Words don't put food on the table, money does. So if you want to support truly creative people, not just in the games industry, but everywhere, you have to support them with money so they can eat and be happy. Don't support them and they go away, and shame on any person who doesn't support these people and then bemoans their disappearance. Really really pisses me off.
Is it so hard for them to get together a focus group or do a random sampling of people, asking what price they would buy a game at?

If they had done this with Psychonauts (or Advent Rising), I'm absolutely certain most people would not have said "$50". They should have been $40 at most, and even that's pushing it.

Yes, yes, Psychonauts may be a $50 game to people that play through it... but in order to play it you have to buy it. And if it costs more than it looks like it's worth, that's not gonna happen. I think Katamari Damacy is a $40 game in retrospect, but if it came out at that price I wouldn't have gotten it.

If a company makes no effort to price a game at the percieved value to the average consumer, they deserve for that game to fail, and it's no one's fault but their own.
 
Shig said:
Is it so hard for them to get together a focus group or do a random sampling of people, asking what price they would buy a game at?

I think most devellopers and publishers actually don't do this.
 
MadOdorMachine said:
I'll buy Nanostray, but I refuse to buy Psychonauts (PS2) until I can get it used. It's one thing to not release your game on GC, but it's another to outright insult it. When they insulted GC, they insulted the people that buy and support GC products. Yeah I know the general consensus is that GC isn't cool, but people who like wierd GC games are the same crowd Psychonauts was appealing to.

Maybe I missed somthing - but the little jab at the Gamecube on their "news" page hardly seemed that insulting. I'm one of those people "that buy and support GC products", but I ran right out and bought Psychonauts on day 1 (my first non-Xbox Live purchase). It's a great game - and despite Majesco taking the safe route and no porting it to the cube (which obviously would have put them into even more financial troubles), they deserve credit for letting most gamers enjoy Psychonauts.
 
BuzzJive said:
Maybe I missed somthing - but the little jab at the Gamecube on their "news" page hardly seemed that insulting. I'm one of those people "that buy and support GC products", but I ran right out and bought Psychonauts on day 1 (my first non-Xbox Live purchase). It's a great game - and despite Majesco taking the safe route and no porting it to the cube (which obviously would have put them into even more financial troubles), they deserve credit for letting most gamers enjoy Psychonauts.
It was a slap in the face to GC owners and it's just not cool. Like I said it's one thing to give a professional response as to why it's not on GC, but to mock it, and in return their users, is unacceptable. It's no wonder they're in the trouble they're in with the way they're doing business.
 
Shig,

You're missing the point, but I'll address your point anyway, Majesco has shown they're sensitive to pricing issues with the way Phantom Dust was priced ($19.99). I'm not talking about the general public, I already know the general public was going to shun Majesco's games, and wouldn't even pay $20 for them. I'm talking about one guy in particular, who ACTS like these games are worth something, but doesn't put his money where his mouth is. If he thinks the game and developer, etc aren't worth his money, that's fine, that's his choice but don't then go bemoaning the loss of said developer when they're in financial trouble, it's not logically consistent. And is in fact very dishonest because through the words he's making it appear that he cares about the company and the products they produce, but from his actions and where he puts his money, which is what really matters, the truth is that he doesn't care at all.
 
MadOdorMachine said:
It was a slap in the face to GC owners and it's just not cool. Like I said it's one thing to give a professional response as to why it's not on GC, but to mock it, and in return their users, is unacceptable. It's no wonder they're in the trouble they're in with the way they're doing business.

I could understand if they made offensive comments about religion, race or something like that, but dude you're taking your console affinity WAY too seriously.
 
They should publish a shitty GTA clone or urbanized-racer ----- there's no shame in that, and those people don't really know what a good game is, best of all their $$$ counts just as much.
 
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