People want Bryan to succeed. I can't see how this is an hard concept to grasp. In August the WWE started a storyline that would, in a logical world, lead to Bryan get the title. Instead they pulled him off it and ignored it bringing Show, Cena and Baptista into it. They replaced Bryan with the kind of guys people were sick off.
Yes, Baptista can be used as a great heel, a big one at that but this wasn't the time or way to do it. It was obvious they wanted him to be a face and, of course that didn't work. They already had an heel, a history and a perfect ending. Instead they brought in Baptista. Why?
Baptista can make money, and he was a big star. But he wasn't needed now and it's obvious people don't want him there.
The story is already ruined anyway, now it's a case of seeing how much they can salvage or how much they ruin things further. They had everything set up to have a great Mania but they blew it. Oh well.