I feel this nattering about "morning talk shows" is way overstated. How many does Cena actually do? One every few months? How many new viewers from them do his robot PR demeanor and muscles bring in?
This is not something you need to design your entire business based on.
A champion that only appeals to wrestling fans is not best for business, friend. It's about moving the needle. Daniel Bryan better start brushing up on his Cantonese or land a comedy role in a Will Ferrell movie.