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McDonalds UK to launch premium burger line to challenge Five Guys, Shake Shack, etc.
- Thread starter XiaNaphryz
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Good idea, I'm willing to try it. A nice burger which you can take-away.
Not a fan of Five Guys burgers in the UK. I'd say Wetherspoons is bigger competition.
But once Shake Shack opens, take all my money!
That patty from the image looks dry though, I guess they won't be cooking the burgers to Medium rare etc >.<
Not a fan of Five Guys burgers in the UK. I'd say Wetherspoons is bigger competition.
But once Shake Shack opens, take all my money!
That patty from the image looks dry though, I guess they won't be cooking the burgers to Medium rare etc >.<
Chains like Cook Out is evidence that more can be more though. ¯\_(ツ
_/¯ natsuyasumi
Member
Caddywompus
Member
Have they tried and failed in the UK with their last premium line "Angus Beef"?
"GUYS! OUR PROFITS ARE DOWN!"
"How come, McDonalds CEO?"
"The company is facing growing competition from gourmet burger chains, particularly in the US where Five Guys and Shake Shack were founded."
"Damn the Five Guys! What are we going to do about this sir?"
"The burgers, called the Signature Collection, will include the thickest ever patty sold by McDonalds."
"...But, sir. Five Guys allows the customer to specify what they want on their burger. Changing the patty size isn't going to change our perception... is it?"
"SHUT UP AND JUST DO IT!"
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Yeah, this isn't going to change much. They need to either allow the customer to have a ton of options and grill certain things, or don't bother.
And McDonalds fries aren't thrown in your bag by the bucketload to where it's eating for five than eating for one.
"How come, McDonalds CEO?"
"The company is facing growing competition from gourmet burger chains, particularly in the US where Five Guys and Shake Shack were founded."
"Damn the Five Guys! What are we going to do about this sir?"
"The burgers, called the Signature Collection, will include the thickest ever patty sold by McDonalds."
"...But, sir. Five Guys allows the customer to specify what they want on their burger. Changing the patty size isn't going to change our perception... is it?"
"SHUT UP AND JUST DO IT!"
---
Yeah, this isn't going to change much. They need to either allow the customer to have a ton of options and grill certain things, or don't bother.
xnipx said:
And McDonalds fries aren't thrown in your bag by the bucketload to where it's eating for five than eating for one.
plagiarize
Banned
From the looks of it, these are going to suffer from the same killer flaw that all premium burgers from McDonalds suffer from...
It's all well and good using nice buns and expensive ketchup and premium toppings, but if you are cooking the burger the same way it's not going to taste that different. A premium burger should be a premium *burger* first. Good meat. Ground/minced that day. Cooked by smashing it on a flat top (like the best burger places do).
You need good burger foundations, and they never get that right when they do these.
It's all well and good using nice buns and expensive ketchup and premium toppings, but if you are cooking the burger the same way it's not going to taste that different. A premium burger should be a premium *burger* first. Good meat. Ground/minced that day. Cooked by smashing it on a flat top (like the best burger places do).
You need good burger foundations, and they never get that right when they do these.
-MD-
Member
This is actually when I stopped going to Mcdonalds, they started charging $2.11 for a medium and the little 99 cent paper bag holds about 10 fries.
Potatoes cost next to nothing and they're stingy as fuck with them.
I only went to Five Guys one time a few years ago but I recall everything on the menu being $5. $5 burger, $5 drink and $5 fries. You're certainly paying for that bigger serving.
$.67 for a Big Mac. *tear*
Damn you, inflation. ;____;
Burgers, Fries and Drink (all regular) costs about $15. And IMO that price isn't bad for the quality of the burger or fries. I don't go there often given said $15 price and it being "step above McDonalds/chain places" but I don't think they're awful like the internet backlash makes it out.
That said, every time I order the fries I immedately regret it. They put fries in the container and then dump another "container" of fries in the bag as well and that's wayyyy too many fries for me and most people. At this point if I'm feeling like indulging in Five Guys, I'll order two burgers and a drink and never touch the fires. At least then I can finish a burger and a half (and take the half home and reheat later) while not feeling like I'm wasting so many fries.
Crimsonclaw111
Member
Bring back the Crispy Clubhouse burger (my restaurant discontinued it).
Yeah just seen that. They did have a mobile store in London once for 40mins tho.
plagiarize
Banned
Five Guys is okay for the price. Shake Shack is about the same price, but totally worth it. In n Out is probably the weakest burger of the three, but not by much, and damn if it doesn't rate really high on the quality to price ratio.
Seriously, if there's a better burger from a chain place than Shake Shack I haven't had it.
I gotta say. Those burgers looks great.
Shake Shack only has two locations in the UK apparently both in London. USA has far better and more takeaway/fast food places then here.
It's almost as if different people want different things.
industrian
will gently cradle you as time slowly ticks away.
A few weeks ago I tried one of these burgers for the first time.
I was pleasantly surprised by how good it was.
That said, McDonalds Australia is noticeably better than McDonalds in other countries.
Of course they do. That's why it makes the conversation about how they should actually improve business useless.
That was for the US, these burgers are for the UK where McDonalds are thriving.
This thread really is a mess of people trying to link McDonalds' US woes to basically every market in the world.
a secret-boss
Banned
I liked pico de gallo grilled chicken they have
It could be the diet I'm on, but that still looks damn tasty
George Oscar Bluth II
Banned
NotTheGuyYouKill
Member
When I want gourmet or premium burgers, I will never, ever think of McDonald's first.
Their current customer base, which we can reasonably agree is considerable in size, is more focused on "value" than outright quality. Guarantee that the trend you identified is keeping MCD's execs up at night. This initiative is clear evidence of that.
i think they're not getting what the problem is. it's an image problem with the chain not necessarily the food.
if i wanted to grab a burger with friends, i'd probably go to a gourmet burger place. better atmosphere, with more restaurant-style service in most cases.
if i was drunk as fuck at 1am, i'd go to a 24 hour mcdonalds for an injection of cheap fast food.
if i wanted to grab a burger with friends, i'd probably go to a gourmet burger place. better atmosphere, with more restaurant-style service in most cases.
if i was drunk as fuck at 1am, i'd go to a 24 hour mcdonalds for an injection of cheap fast food.
XiaNaphryz
LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
While the burgers are being released in the UK right now, the article does mention that if they do well there the company would consider bringing them to other markets. Which may work out fine for a market like Austrailia, but not necessarily the US where there's a lot more competition at the higher price points.
ZombiePlatypus
Member
I feel like I might be the only one on GAF that actually likes McDonad's large and varied menu.
I'd try the new burgers if they were offered in my area. My McDonald's GOAT's though, are:
I never go to them for a regular beef burger.
I'd try the new burgers if they were offered in my area. My McDonald's GOAT's though, are:
- Fillet-o-fish
- McChicken
- Wraps
- Egg McMuffin
- McGriddle
I never go to them for a regular beef burger.
SapientWolf
Trucker Sexologist
Most of the flavor in beef comes from the fat, and most fast food burgers are too lean to be flavorful.
I remember when McD's cooked their fries in beef tallow. The fries taste like plastic now. If only people knew what they were missing.
Icyflamez96
Member
I mean, I'd try it.
show me your skeleton
Member
Five Blokes.
Frostinferno
Member
They need to get closer to this (not the prices):
The amount of stuff they offer now is crazy.
No, no, they need to get closer to those prices too.
There's not much we can get late night around here. We're not big fast food (or just fatty food in general) eaters, but occasionally around midnight when my gf gets home we'll just want some good old greasy burger. Our options are basically McDonalds or driving like 25 minutes away to the 24h Burger King.
We much prefer to eat at home than in the car, so we end up at McDonalds. It's just so disappointing now. I don't know what changed. I'm not even one to care about the prices, I don't eat there enough for it to matter, but it's just nowhere near as good/satisfying as even a late night BK or A&W can be for us. And yes, I know there are tons of better places. I'm just referring to what's feasible at midnight during the week in our neck of the woods.
We much prefer to eat at home than in the car, so we end up at McDonalds. It's just so disappointing now. I don't know what changed. I'm not even one to care about the prices, I don't eat there enough for it to matter, but it's just nowhere near as good/satisfying as even a late night BK or A&W can be for us. And yes, I know there are tons of better places. I'm just referring to what's feasible at midnight during the week in our neck of the woods.
With quality advertising like this I'm surprised people aren't flooding through the doors
There are about 3 Five Geezers in London now. Shake Shack's pretty shit, there are better brioche burgers in town.
Dreadnought
Member
Five guys is considered premium burgers? Hilarious!
They did this in Switzerland for about a year now (with some swiss celebrity cook). I don't like them. You can't mix good qualitiy food (which it indeed is) with McDonalds Flavour. It just doesn't work.
But it's still around so I guess they sell....
[edit] They just launched a pulled pork burger
http://www.mcdonalds.ch/de/aktionen/pulled-pork
But it's still around so I guess they sell....
[edit] They just launched a pulled pork burger
http://www.mcdonalds.ch/de/aktionen/pulled-pork
we have a premium create your own burger using a touch screen thing here in orlando. it is actually really good, just very expensive(same price as five guys, i'm talking relative mcdonalds expensive). i wanted a big mac today and can you believe it is fucking $7.30 for the large meal
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