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http://www.chicagobusiness.com/arti...lds-plans-to-launch-cleaner-chicken-mcnuggets
McDonald's is testing a new cleaner-label version of its Chicken McNuggets it hopes to expand nationwide in time for the 2016 Summer Olympics, sources confirmed to Crain's.
The test, which launched in early March in about 140 McDonald's restaurants in southwest Washington state and metropolitan Portland, Ore., features a revamped nugget made with what the chain says is a “simpler recipe” that does away with artificial preservatives. The new recipe contains ingredients McDonald's says are more recognizable to consumers, such as lemon juice solids and rice starch.
McDonald's declined to provide the full list of ingredients for the overhauled McNuggets. The current recipe listed on the McDonald's website contains 32 individual ingredients, a figure that includes the oil in which the product is fried.
New packaging and in-store and social media advertisements also spotlight that the new recipe does not include any artificial colors or flavors, even though the current McNugget recipe does not use such ingredients.
Three sources familiar with the Oak Brook-based company's plans say it is preparing for a nationwide rollout of the “clean-label” McNuggets just before the start of the Olympic Games in Rio de Janeiro on Aug. 5.
Becca Hary, a McDonald's spokeswoman, declined to confirm the product is slated for a national rollout this summer. “This is very much a test,” she said. Hary also said customers in the Pacific Northwest test market “have responded favorably” to the new recipe, noting, “More than ever, customers care about where their food comes from and how it is prepared.” Still, she said, “We're not making any announcement.”