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McDonald's to Test Expanded All-Day Breakfast With McGriddle

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M

mj1108

Member
http://abcnews.go.com/Business/wire...ay-breakfast-mcgriddle-36572125?nwltr=abcn_fb

Basking in the fanfare over its all-day breakfast menu, McDonald's is pushing its operational limits by testing the addition of another morning favorite to the lineup: the McGriddle.

The world's biggest burger chain plans to start offering an expanded all-day breakfast menu that adds McGriddle and biscuit sandwiches in 72 restaurants in Tulsa, Oklahoma starting Feb. 1. The test comes after customers complained about the absence of the McGriddle when McDonald's launched a limited all-day breakfast menu in October.

McDonald's expects the test to last for two to three months before deciding how to proceed.

McDonald's is riding high from its biggest quarterly U.S. sales jump in nearly four years. The Oak Brook, Illinois company said this week that sales rose 5.7 percent in the last three months of year, boosted by all-day breakfast menu and unseasonably warm weather.

Now, McDonald's restaurants in Tulsa will try offering the more expansive breakfast menu around the clock. Currently, restaurants offer breakfast sandwiches made with either biscuits or English muffins, depending on regional preferences. About 80 percent offer "McMuffin" sandwiches, with some areas in the South offering biscuits.

The addition of McGriddles and biscuits in the afternoon could prove to be too much of a strain, especially at a time when McDonald's has said it's trying to simplify operations to improve order accuracy and speed.

The syrupy pancake buns for McGriddles and biscuits would need to be warmed up in ovens, which are also used to heat up apple pies, cookies and mozzarella sticks during lunch hours, said LeAnn Richards, a McDonald's franchisee who led a task force on all-day breakfast. McGriddles and biscuit sandwiches are also made with a frozen egg patty, instead of the cracked egg used in McMuffins.

That means franchisees — who already had to buy new equipment to offer all-day breakfast — would need to further juggle grill and oven space for an expanded menu.

"It's too premature to talk about next steps," said Deborah Wahl, chief marketing officer for McDonald's U.S.

McDonald's says franchisees in Kansas City also started offering a Sausage McGriddle last month in response to demand. But those restaurants aren't offering the sandwich with eggs, or biscuit sandwiches.

McDonald's looks at a number of ideas it may not pursue. According to internal company "concept slides" provided to The Associated Press, that included an "All Day Menu" that would make items like the Big Mac, French fries and chicken McNuggets available, "morning, noon and night."

A McDonald's spokeswoman, Lisa McComb, said that is not an option the company is pursuing.

Despite McDonald's recent sales jump, it's still not clear exactly how all-day breakfast is benefiting the chain and whether the effects will last. The company did not say how much of the increase was from an uptick in customer visits, versus factors likes price hikes or people adding extras onto their orders.

Richard Adams, a former McDonald's franchisee who runs a consulting business, noted that McDonald's trimmed its menu to simplify operations before the launch of all-day breakfast. But he thinks the company needs to go further if it wants to grow sales over time.

"They didn't go nearly far enough in paring down the menu," Adams said.

Either way, McDonald's turnaround push is far from over. The company's U.S. customer visits fell 3 percent last year, following a 4.1 percent drop in 2014.
Click to expand...
 
M

Montresor

Member
Meh. The all-day breakfast craze is boring. All-day lunch/dinner is where it's at. And that's why Burger King is king of fast food. I don't know how the rest of the world's BKs work, but in Toronto they have 24-hour Burger Kings that server all-day dinner. So at 8am I can get a Whopper.
 
B

BocoDragon

or, How I Learned to Stop Worrying and Realize This Assgrab is Delicious
McGriddles... A scourge on the good name of breakfast. The perfect sandwich for the degenerates who put syrup on their eggs.
 
A

Affeinvasion

Member
McGriddles are probably my top shame food. I love to eat them but I'm ashamed every time I do. It's such trash food, but it's delicious trash.
 
A

akira28

Member
every time I have gone in to a mickey d's the sausage has tasted like dead cat's ass.

Only the burritos have been safe. I was thinking like maybe they were using old patty supplies and trying to make it stretch, or maybe it was what was left out all day due to the all day breakfast, and it just was stale. but damn, it has had me afraid to buy any from them since they've made this change.
 
Chuckie

Chuckie

Member
Falling-Down-michael-douglas-28321744-1280-527.jpg
 
W

Wilsongt

Member
I can dig it, but I'd rather there be McMuffins where I live. We are already the fucking South, McDs, we know how to make biscuits. Give us something different.
 
W

WaffleTaco

Wants to outlaw technological innovation.
It was really weird that they did not already have this available. All you do is take them out of the bag that was in the freezer, and set them in the oven for seven minutes...let them cool for five to seven minutes(maybe more) and that's a bingo!
 
U

User 479360

Banned
The Ummah said:
True, but it is a limited breakfast menu. Not all items are offered. We want McGriddles all day!
Click to expand...

I've never had one. Maybe I should try one one day, without the cheese which I don't like. I used to like the hotcakes, but never go to McDonald's for breakfast.
 
D

Douglas Quaid

Member
Wow, this is life changing. One day I will die. My loved ones will die. Mankind has no true purpose for existing other than being a mutation of a primate ancestor whose modus operandi is deifying technological progress while ignoring the rape and murder that has built our oh so wonderful modern society of gadgets and addiction to symbolic notifications in lieu of actual connection: crippling pathological narcissism as a defense against rampant isolation. But at least I can get a McGriddle at 2 pm now. Everything's going to be OK. Life is worth living, suddenly. I am notified on a message board about videogame culture about an exciting slight variation of a major fast food company's scheduled food menu. My priorities are in the correct place, my genitals are intact, my heart is open, and I am feeling the grace of the LORD (Coca-Cola) in the deep recesses of my soul. John 3:16. The only good monkey is a funky monkey. Gotta get my dick sucked. "He crawled out of bed, went to work, suffered, ate junk food and binged watch low grade television shows to escape from himself, and died alone and afraid, isolated, a child, bathed in painful holy ignorance" - (epitaph)
 
S

SpookyFries

Member
Good cause I was mad craving a McGriddle the other day and had assumed that the all day breakfast included them already. I ended up just getting a hash brown and a broken heart
 
S

Septimus Prime

Member
YES!

McGriddle's come
And so have I
I'll eat one
With a side of fries
The damage done, the pain subsides
And I can wash it all down
And have some warm apple pie
 
Z

ZombiePlatypus

Member
Ooohhh shit.

I wonder how franchise owners will react. They were already complaining about the limited all day breakfast menu being too hard to implement.
 
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