moku said:
Microsofts model of embracing, and assisting third-parties was born out of necessity, not becuase they just love those third parties. They couldnt, and still couldnt survive on just first-party games.
Similarly, Nintendo's Wii strategy was born out of necessity. The hardware was designed and priced to be profitable from the outset, and Nintendo pursued an aggressive 1st year, 1st party software release schedule (compared to GC 1st year) because they did not have, and could not afford to count on, 3rd party support.
The runaway success of the Wii caught everyone by surprise - including Nintendo.
Keep in mind that Nintendo still cannot keep up with hardware demand worldwide. And in Japan, Nintendo's own 1st party software (Wii Fit) is driving hardware sales through the roof. Why does Nintendo need 3rd party software to increase the attractiveness of the Wii platform right now?
Wait until after Wii Fit, Mario Kart, and SSMB have all been released and hardware sales have leveled off; then, maybe, Nintendo will start pursuing 3rd party support a little more vigorously (assuming they don't have another Wii-Fit-like surprise up their sleeves). Until then, it's up to those 3rd party publishers to jump on the bullet train. If they do, good for them (and for us as gamers). If they don't, Nintendo will lose neither much sleep nor much money.