If it was an actual retail release I think it could possibly make a hardware dent. Since its download only and IIRC the toys are only being sold at Pokemon Centers I doubt it will do much of anything.
Pokemon Centers, huh. I.. yeah, that's not gonna get them everywhere. I still think it will make a decent profit, 3DS Rumble sold around 250k, this can easily do at least 80k and if only 10% buy figurines, that should be headed in a good direction.
I think Nintendo's strategy right now, as some have pointed out, is wait it out until they have something properly organized.
New fiscal year, new clean slate and start slowly releasing games. That's probably the best (and likely, the only) scenario right now since they won't drop the price.
In my opinion they have to start reaching out more to third parties. I have no idea what they're doing behind the scenes, but I hope they're out giving good incentives to third parties. It's really the only thing they can do, until at least the platform becomes more viable as the installed base grows.
It's funny, because even Vita gets game annonuncements, even if they're not big hitters and don't sell in big amounts, they're all mostly break-even, slight profit ventures.
The Wii U right now has to carve a niche for itself. So do that in the meanwhile, and when the other consoles launch expand aggressively to not be left behind.
Whatever they do, they have to keep a constant stream of games, and that's also one of the hardest parts of it all.