Didn't seem to matter on Wii, where suscrption based online games sold the most by far (MH3 1.1m, DQX 650k).
DQX did do quite a bit less than I expected at retail, but the game was half price on the eShop and being a MMORPG I think digital sales are a bigger factor than most games. If we'd only gotten retail sales for PSO2 Vita that would've looked like a failure as well.