Nintendo is no longer a profitable company. They posted their first ever full-year loss for the year 2011, and they have lost money in every quarter of 2012 so far. The company's stock has lost 83% of its value over the last 5 years. This is not some company sitting on their 'war chest' -- it is a company struggling to succeed.I suppose they're going to take the mindset that if they're profitable, they don't care how they compare to the rest of the market.