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Media Early Access returns for E3 2006.

What E3 really needs (and this was made painfully clear after this most recent one) is a fucking petting zoo for all the greasy douchebags to hang out with the boothbabes. Seriously, this year seemed like there was more focus on boobage than any year before it.
 
DavidDayton said:
I'm not saying I'm one of the mighty folks who should be given a red carpet to e3 -- I help with a a Mario fansite hosted by Gamespy -- but I'm a bit confused as to who GAF thinks should be attending e3, a game industry trade show. An industry trade show is aimed at members of the gaming industry -- developers, publishers, and retailers (which, as far as I can tell, include the various "register monkies" that are so unloved around these parts). Media (both legitimate and otherwise) aren't part of the industry, really. The show isn't for the media, in theory.

Who is the show for these days, anyway?

Hm. Trade shows and conventions always have a press contingent.

The press isn't part of the game business, but it does serve to cover its doings and publicize its happenings. It would seem odd to exclude people who write about games from attending the games industry's most important yearly event.

I think the problem, largely, lies with the promoters. They seem hellbent on announcing a new attendance record each year. Any sort of rules as to who can attend exist solely in theory and the enforcement of such is a joke -- I am not lying when I said I was once asked to show ID to get into the THQ booth at E3 and, having passed inspection, entered to note there were about 10 or so 10-year-old kids running around.

Because of the overcrowding, other problems are exacerbated. Companies now compete to see who can blare music the loudest over the drone of the crowd and other sound systems. And video display terminals are always prominently placed facing walkways so as to draw crowds, meaning there are a lot of dead zones where traffic just stops.
 
MC Safety said:
Hm. Trade shows and conventions always have a press contingent.

The press isn't part of the game business, but it does serve to cover its doings and publicize its happenings. It would seem odd to exclude people who write about games from attending the games industry's most important yearly event.

Sorry, I think I didn't explain my point very well.

I'm not in any way implying that the media should be kept out of e3, I'm just saying e3 isn't (supposed) to be for the media. The primary focus is, in theory, the game industry -- the media covers it too, of course, but they aren't (supposed) to be the "target audience" for the trade show.

I think I'm just reacting to the mood swings on GAF about who is and isn't supposed to be at e3. I still think that with the focus of e3 being (in theory) for the game industry, the guys who sell video games (the register folks) SHOULD be there are e3. I'm not one, nor will I ever be one, but they are a legitimate faction of the e3 target audience. The media is not the target audience of e3 (in theory) -- they are there to cover it, of course, but the show isn't aimed at them.

Opening early for the press is certainly an interesting idea, although I'd still think that most of the "real press" the companies care about already have time set aside. This would help international press a bit, though, especially with the smaller companies.
 
DavidDayton said:
Sorry, I think I didn't explain my point very well.

I'm not in any way implying that the media should be kept out of e3, I'm just saying e3 isn't (supposed) to be for the media. The primary focus is, in theory, the game industry -- the media covers it too, of course, but they aren't (supposed) to be the "target audience" for the trade show.

I think I'm just reacting to the mood swings on GAF about who is and isn't supposed to be at e3. I still think that with the focus of e3 being (in theory) for the game industry, the guys who sell video games (the register folks) SHOULD be there are e3. I'm not one, nor will I ever be one, but they are a legitimate faction of the e3 target audience. The media is not the target audience of e3 (in theory) -- they are there to cover it, of course, but the show isn't aimed at them.

Opening early for the press is certainly an interesting idea, although I'd still think that most of the "real press" the companies care about already have time set aside. This would help international press a bit, though, especially with the smaller companies.

Thanks for the clarification.

I think people are just trying to draw some sort of line in the sand about who should be able to attend E3, because it's clear the current situation isn't conducive to anyone's business.
 
I think I'm just reacting to the mood swings on GAF about who is and isn't supposed to be at e3. I still think that with the focus of e3 being (in theory) for the game industry, the guys who sell video games (the register folks) SHOULD be there are e3. I'm not one, nor will I ever be one, but they are a legitimate faction of the e3 target audience. The media is not the target audience of e3 (in theory) -- they are there to cover it, of course, but the show isn't aimed at them.

This is a show, companies show their products to potential buyers and for doing that, they need the media, so they can transtale their impressions to the potential buyers. Having 10 part-time Wall-Mart employees that tomorrow could left the job don´t letting do his job to a member of media who is going to make thousands of buyers know more of your game goes against the purpose of E3.

If you want "trades" you have all the day, you don´t need the Convention Center at all, and this mostly works for small studios to publishers.

More important than the ones who "sell videogames", are the ones who buy videogames. So the people that shoud get priority are the big fishes of the chains (the ones who decide how many units of that game/console are going to buy from you) and media (as they need someone to translate general public what their new offers all).

I have nothing about everyone that can goes into, I understand it, but the last E3 was too crowded and that is something that goes against the purpose of the show. This will help our job to cover the show and doen´t go against the rest of people that can come. I feel it´s quite fair.
 
elostyle said:
What does it say, exhibitioner or something?

Heh, I believe it was "Exhibits Only" last year. And it was a green badge holder IIRC.

I'm so happy they are doing this next year, especially considering how high profile things will be with Xbox 360 2nd gen games, PS3 games and finally Revolution stuff. I think I'll get to registering now too :)
 
Press Release:

WHAT:

General and media registration for E3Expo, the world's premier
trade event for the interactive entertainment industry, is available
at www.e3expo.com. E3Expo 2006, "Where Business Gets Fun," is the
launching pad for the hottest never-before-seen computer and video
game software, products and technologies.

New This Year: E3Expo Early Access hours

E3Expo 2006 is offering early access hours to pre-registered media
(media who have submitted credentials to the E3Expo Media Relations
Team by April 13) allowing access to the show floor during E3Expo's
Early Access hours on Wednesday, May 10 from 9 - 11 a.m. We strongly
encourage all media to take advantage of the online media registration
to complete pre-registration for the 2006 show.

WHEN:

Early Registration for General Attendees:
January until April 7, 2006

Online Pre-Registration for Media:
Now until April 13, 2006

Conference Dates:
May 9 - 11, 2006 (Tuesday - Thursday)

Exhibit Dates:
May 10 - 12, 2006 (Wednesday - Friday)

WHO ATTENDS:

Leading interactive entertainment professionals from around the
world including developers, software publishers, retailers,
distributors, industry executives, hardware and accessories
manufacturers

Members of the international financial community including
investment bankers, analysts and venture capitalists

Worldwide electronic, print and broadcast media

Please Note: E3Expo 2006 is a trade event, and is not open to the
general public. No one under 18 will be admitted, including infants.
This policy is strictly enforced. Submitting the registration request
form does not automatically qualify you for a media badge at E3Expo
2006. The management of E3Expo 2006 reserves the right to deny any
applicant a media badge.

WHERE:

Los Angeles Convention Center

HOW TO REGISTER:

Industry professionals: Visit www.e3expo.com or call 1-877-216-6263.

Media: Working journalists may visit the online media center at
www.e3expo.com to submit a registration request. Required credentials,
as outlined on the Web site, must be emailed, faxed or mailed to
complete the registration process. Qualified media who attended E3Expo
2005 are NOT automatically guaranteed a media badge for E3Expo 2006
and are required to submit new credentials each year.

WHO OWNS E3Expo:

E3Expo is wholly owned and operated by the Entertainment Software
Association (ESA), the U.S. association dedicated to serving the
business and public affairs needs of companies publishing interactive
games for video game consoles, handheld devices, personal computers
and the Internet. For more information, visit www.theESA.com.

CONTACT:

E3Expo Media Relations
Angelina Duran, media@e3expo.com
 
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