If the deal falls through what's to stop Microsoft from establishing/co-owning a special COD studio group with Activision? In some hypothetical scenario couldn't they have a co-owned partnership with Activision to create platform exclusive COD content; similar to the way other exclusive 3rd party studio's games are funded but with shared interest (partial ownership) in a new developer group? Say Microsoft shoulders more than 50% the costs/risk somehow on paper, then Acti gets money coming in and to further spread COD's growth into service and cloud platforms, and Microsoft gets most of what they want too.
Seems if full ownership of COD is off the table that's fine, because Microsoft don't need to own all of COD, they just need it to stand out above their competitor to draw folks to their platform. I view it as a step above a marketing deal.
Personal note- I know fuck all about how businesses like this work. What is and isn't allowed. Etc. So if this is not something that can be done consider this a thought experiment and I stand corrected.
So you're saying Microsoft should co-fund COD content similar to how Sony co-funded SFV or Bloodborne? I suppose in theory, that could work, but in practice? How would ABK allot the resources to develop that content while still maintaining the usual multiplatform COD games, content and support for those? They already have a big amount of their teams working around the clock to keep COD up-to-date with features and content as-is.
Either they scale back on that and partition resources to Microsoft's own content, or they have to hire like crazy or partner up with a ton of support studios (or outright buy them) in order to provide MS their content without cutting into the regular content volume. The former is effectively no different than what you get with a marketing deal, and the latter would potentially lead to more consolidation anyway. Which in the case of buying up resources & support "just" to create more COD stuff, would seem like a net negative IMO.
And in both cases, it's still promoting the concept of trying to gain favoritism in the market for a 3P game through exclusivity features; wouldn't it be better to leave that to the actual 1P games or 1P-funded 3P exclusive (as in the whole game, not exclusive content for an otherwise multiplat, unless it's a game that would not exist without the platform holder funding it but for whatever reason they still decide to let it stay multiplatform).
Basically they don't trust Phils words is how I interpret it.
Nor should they. For one he's not the one really calling the shots on what happens with the content so should the deal get approved, even if he heads Xbox. Otherwise we wouldn't have seen Satya Nadella, Brad Smith, and other non-Xbox Microsoft corporate come out to talk about the deal.
Plus, I've barely seen Phil say
anything on the deal for like the past two or three months. Seems like they have him on a short leash.
Just because the deal is going to fall through and suddenly blue members flock to this topic to gloat doesn't mean that it isn't true what I'm saying. This has been said since the beginning that it's mostly about mobile. Obviously the rest doesn't hurt but it's mobile where the biggest growth is and where Microsoft has nothing.
No worries you can still play cod with your bro's
If it's really mainly about mobile then why are so many people, even Microsoft potentially, against the idea of divesting COD & Activision out from the rest?
I've copied the above from the CMA Merger remedies guidance. The CMA have already stated that Divesture and or prohibition are feasible in the case and that a behavioural remedy is not appropriate in this case as the primary remedy. I don't understand how people are thinking a 10 year COD deal is enough.
What would prohibition look like in this case? Would those be like behavioral remedies but more as clauses stating what Microsoft cannot do with certain assets purchased?