Microsoft marketing push for Xbox One has started

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Lol
 
Have they told us when we should start getting excited to own it yet? A date when it's releasing would do more for me than bilboards and commercials.


Edit: digging the "there can be only one" joke. Microsoft contact Adrian Paul, he has nothing else to do and it would make me laugh.
 
Guys, those aren't ads. They're player experience opportunities.
 
One Box to Rule Them All, One Box to Find Them
One Box to Bring Them All, and In The Gaming Bind Them
What's In the Box?
Xbox One
 
I just want Sony to be really agressive in their marketing. Have something that people remember.

"DO YOU WANT FOUR, OR DO YOU WANT ONE
Playstation 4"

"FOUR IS BIGGER THAN ONE
Playstation 4"

"AT LEAST WE DIDN'T LOSE COUNT
Playstation 4"

"PLAYSTATION 4, THE ONE U WANT"

I dunno. These Xbox One advertisements just seem so passive.
 
One Dream. One Desire.

One Goal. One World.

One Life. One Love.

All Gaming.

Xbox One.

Three Consoles for the hardcore-gamers under the ceiling,
Seven if you count the other ones,
Nine for the next console generation cus this one will obviously suck,
One for the Dark Gamer on his dark couch
In the Virtual Land of XBL where the paywalls lie.
One box to rule them all, One kinect to find them,
One system to bring them all and in the darkness spy on them
In the Cyber Land of XBL where the paywalls lie.

I know, I know. It's terrible. Don't kill me. I mean hey, it's better than the other one. Right?
 
I just want Sony to be really agressive in their marketing. Have something that people remember.

"DO YOU WANT FOUR, OR DO YOU WANT ONE
Playstation 4"

"FOUR IS BIGGER THAN ONE
Playstation 4"

"AT LEAST WE DIDN'T LOSE COUNT
Playstation 4"

"PLAYSTATION 4, THE ONE U WANT"

I dunno. These Xbox One advertisements just seem so passive.

nah there's just going to be two PS4 adverts one will be 10 seconds long and it will be playing everywhere.

It will just be Mark Cerny in the tub saying "PS4, it's better and cheaper"

The other Advert will be a 1 minute gangster dance number featuring 50 Cent singing "in da tub" finishing with a Cerny wink.
 
So, are they testing half a dozen slogans before settling down on one, or is this part of the marketing strategy?

I like most of the ads posted so far, but the "real" one is really, really bad.
 
Unfortunately the lights from Times Square are laying havoc with my camera phone but this is the ad that just went up today
You can't read it but it has the same "any more real..." tagline of some of the other ads with Ryse.

Not really in Times Square proper but still pretty noticeable.
 
Unfortunately the lights from Times Square are laying havoc with my camera phone but this is the ad that just went up today

You can't read it but it has the same "any more real..." tagline of some of the other ads with Ryse.

Not really in Times Square proper but still pretty noticeable.

i'm sensing a theme here.

I have no idea who these children are. Either way, I'm insulted you respond to my great ad with such ugly people.

post it on twitter with hashtag one direction
 
Wat. I can't even....Playstation has had the same logo for how many years now?

Playstation
Playstation 2
Playstation 3
Playstation 4

Vs

Xbox
Xbox 360
Xbox One

Sony's approach can never lead to any confusion. Even if the logo remains the same. MS is using the Wii U approach when it comes to branding. Same logo, but with a random extension
 
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