So I thought a bit more about this and came to the conclusion that they
may be announcing lots of big changes to Game Pass in this event.
Think about it: they are in this mess because of Game Pass. And because it has cannibalized their software sales on Xbox, they are looking to port their games on PS5 and Switch so they could sell enough to get a positive ROI.
If they
only port their games, it means they recover some of that development costs. But then how will that QoQ growth come?
Porting is for increasing revenue. But what is their path for reducing expenses - which Amy Hood also hinted at last month? Until they fix this Game Pass situation, they'd always be in this vicious loop.
So I think 3 things are coming in this event, which is why it's taking longer:
- Multiplatform games announcement on PS and Switch
- Big changes to how Game Pass works (day 1 releases, pricing, COD on GP, and/or new tiers, etc.)
- Handheld Xbox to promote Game Pass and xCloud