Microsoft unifying PC/XB1 platforms, Phil implies Xbox moving to incremental upgrades

Wasn't Nadella at their E3 2015 conference? Spencer has said that Xbox has more interaction and support from the company than ever before. Nadella has mentioned numerous times that the Xbox team is important to helping drive Windows.

Well, only time will tell for sure. I'll say hit in a few years and see how well my thoughts on the matter panned out. It looks like to me they are exiting the console business and going back to the things that make them money. They hope the remainder of the momentum of the XB brand can help propel the 10 store.

We'll see if there is a XB2(10) or if the w10 works out. My prediction is the XB2 not be a console as we know it and won't sell as much the XB1 did and the w10 store will fizzle because it offers less than what is in that ecosystem already.
 
Also, this makes sure no console revision is ever fully utilized, at any point in time: No game can be designed to make full use of superior hardware, and newer games would almost always under-perform on your older console, if they are to utilize more of the newer machines.

This may be considered a bad thing. But it may not matter to most.
 
Xbox is having a hard time internally because the ROI is bad compared to EVERYTHING else MS is doing.

Hasn't this always been the case though? Between the three console manufacturers Microsoft has always had the least reason to be in the console market.

Now it just feels like Microsoft is rolling that console in with the rest of its consumer devices.
 
Pretty much feels like it.



This. This is the biggest problem with the entire idea as has been the case every time the idea has brought up for all 3 brands, I think most would say there's virtually 0% chance they'd be able to minimize the complexity for even just developers, let alone consumers, where it would be anything close to transparent to the devs making games. It already isn't right now without yet more versions of hardware out there. Just like with all the PC configurations, this would be several MORE versions developers would have to tweak and test per game if the games are supposed to run on them, as if they don't have enough versions and bugs to worry about already, where people complain about it half the time a "big" game launches. Even incremental upgrades is more crap they'd need to test for.



No. Console gamers have almost never asked for this. Only PC gamers have. Console gamers want their games to effortlessly work as strongly as they can maxing out the hardware they have and "just working" with no fuss. With a large library of games that take advantage of the hardware available. They DO NOT want to buy a console every 2 years and the pressure of feeling like they'll be getting a "gimped" version of the console version if they don't upgrade their console hardware "every two seconds." It's one of the key reasons console gamers prefer consoles.

My anecdotal evidence is better then yours. 😛 Believe me plenty have asked for it. They want the upgrading without having to deal with PCs themselves. (Two different issues that many are blurring) this has been a constant in game magazines from decade(s). Assuming people won't pay for this is a prediction and nothing else my friend. Time will tell.
 
And yet there are a shit ton of people in here that think this is a great idea?

Yeah, and a shit ton of people right here said that Sony should leave the console market for good. That was 2012. So yes, clever idea to listen to what people on message boards have to say.
 
Thanks, I was getting ready to post this. People trick themselves thinking that phones are still subsidized, but they are not. Will this trick work with every consumer electronic device? I don't think so. Has the world-wide per capita income increased so much that people can afford to buy several new devices every year? 2016 new phone, 2017 new TV, 2018 new console, 2019 new phone......If yes, I'm doing something wrong.

I upgrade most of my stuff fairly often, but I always look for great deals and sell whatever I have to get the upgrade. Mainly when it comes to phones and consoles though, TVs the technology doesn't change all that much over time, and my early 2013 MacBook retina 15 honestly is hardly any worse than the newest version. Mainly because apple is skimpy on their hardware outside of their nice displays. I could sell sell my MacBook for about $1000, which is what I bought it for nearly 2 years ago. It's important to take really good care of your stuff and keep the boxes so you can resell them mint condition.
 
I wonder when we will get the first supposed new increment. I feel that Microsoft will have to do a hell of a lot more to market an increment than a new console for it to be successful. This is great for hardcore Xbox One fans that want better specs though.
 
I don't know how I feel about that. If it's going to be a PC imitation that upgrades over time, then i'll simply buy a PC. Xbox doesn't have the utility that a PC does.

That's what I'm thinking too. But look at how much PC-like traits consoles have adopted in the last few gens (HDD-installs, patches, etc).

I'll remain skeptical for now, but if there's one thing Xbox *usually* does very well, it's marketing. They might be able to carve out an audience for this from where there was none.
 
Sounds more like they are tripling up on the console business.

That's why it's good PR talk. Much better than "we're leaving console business but please buy our xbox anyway".

A console you upgrade is just a PC without the advantages PC has.
 
Pretty much feels like it.
Huh? No. Console gamers have almost never asked for this. Only PC gamers have. Console gamers want their games to effortlessly work as strongly as they can maxing out the hardware they have and "just working" with no fuss. With a large library of games that take advantage of the hardware available. They DO NOT want to buy a console every 2 years and the pressure of feeling like they'll be getting a "gimped" version of the console version if they don't upgrade their console hardware "every two seconds." It's one of the key reasons console gamers prefer consoles.
But why the hell you'll start to think like that if there will be option to upgrade your system? If you don't care about graphics (and this is the only thing that will be changed in different version of consoles) like true console gamer, then you don't need to care about upgrade every 2 year, because all new titles will be compatible with every console version. If you DO NOT want to buy a console every 2 years, then just don't do this. Seriously, you don't care about this now, but if you'll have an option to upgrade (and not fully rebuy) your console, you'll suddenly started to care about it. I can't see logic here.
 
Seriously lol. Who the fuck would want an xbox branded PC when they can just build/buy one on their own for cheaper most likely and have the same exact games play on it?

Turn it on via controller
Not have to fanny about with a mouse and keyboard
Antivirus
Windows updates
Just generally have zero windows desktop interaction when sitting on my sofa?

Yeah I'll take that.
 
Hasn't this always been the case though? Between the three console manufacturers Microsoft has always had the least reason to be in the console market.

Now it just feels like Microsoft is rolling that console in with the rest of its consumer devices.

MS had a ulterior motive when they started Xbox. The share holder oriented press at the time painted it as their spearhead to control the home computing market. The open PC environment let them sell a lot of OS licences and home office licences to retail consumers but they wanted a bigger share of the pie (they didn't make a % off all software. Just OS licences) and they saw consoles as a good way to get it.

They tried to get Sony to bundle windows with the PS2 but when Sony declined; they got paranoid and tried working with Sega. When Sega exited the market, they decided to get into the business.

However the home computing business didn't go as they thought it would. Instead of consoles becoming the keystone of home computing, smart phones did. So they had invested a lot into something that didn't forward their over all goal. Their hope with the XB1 was they could shift the business model enough to make it competitive with their other business and just keep it. But it didn't work out and being #2 is massively less profitable than being #1.

So thus this shift in strategy and an apparent exit form the console market.
 
Yeah, and a shit ton of people right here said that Sony should leave the console market for good. That was 2012. So yes, clever idea to listen to what people on message boards have to say.

This upsets you.

It's OK, you don't have to buy it. The world will continue.
 
But why the hell you'll start to think like that if there will be option to upgrade your system? If you don't care about graphics (and this is the only thing that will be changed in different version of consoles) like true console gamer, then you don't need to care about upgrade every 2 year, because all new titles will be compatible with every console version. Seriously, you don't care about this now, but if you'll have an option to upgrade (and not fully rebuy) your console, you suddenly started to care about it.

Right, this is what I don't understand. A shit ton of console gamers rebuy the same console because they are out of warranty or get a slim revision, or special edition, or different color, etc. This is just like a bonus of getting better performance, and is still completely optional if the system you have still works fine for you.
 
Wouldn't this ruin the whole point of xb1 being a console? Not that it couldn't survive or thrive, but xb1 would just be another PC option on a list of many options.
 
Yeah, and a shit ton of people right here said that Sony should leave the console market for good. That was 2012. So yes, clever idea to listen to what people on message boards have to say.

That fundamental thing here was that no one could have imagined Microsoft fucking the Xbox One in just about every way possible. As far as implementation of everything software, Microsoft was leagues ahead of Sony to the point that the erosion of Sony's market share was inevitable.

But that didn't happen because Microsoft screwed up in just about every way you could have imagined. It was expensive, they provided just about no case for paying for the Kinect, it was weaker, the OS has some really stupid issues tied to how games are installed and downloaded, etc. The PS4 really didn't so much beat the Xbox One but rather the Xbox One beat itself.
 
I upgrade most of my stuff fairly often, but I always look for great deals and sell whatever I have to get the upgrade. Mainly when it comes to phones and consoles though, TVs the technology doesn't change all that much over time, and my early 2013 MacBook retina 15 honestly is hardly any worse than the newest version. Mainly because apple is skimpy on their hardware outside of their nice displays. I could sell sell my MacBook for about $1000, which is what I bought it for nearly 2 years ago. It's important to take really good care of your stuff and keep the boxes so you can resell them mint condition.

Ok, that's your way of doing it. But what I really was trying to say. This is a run for the general consumer's purse. MS won't compete with Sony if they release a new console every 2 years but with any other electronic consumer device that is relased in the same fashion. 'Am I going to buy the new Iphone 8 this year or Xbox 2.5?'
Yes I know, rich GAF will respond 'Why not both?'
 
I wonder when we will get the first supposed new increment.

I would actually imagine by this holiday. Otherwise, why reveal the strategy this early, particularly as it might undercut current XB1 sales? That would mark 3 years since the XB1 release, the halfway point of a traditional console cycle.
 
But why the hell you'll start to think like that if there will be option to upgrade your system? If you don't care about graphics (and this is the only thing that will be changed in different version of consoles) like true console gamer, then you don't need to care about upgrade every 2 year, because all new titles will be compatible with every console version. Seriously, you don't care about this now, but if you'll have an option to upgrade (and not fully rebuy) your console, you suddenly started to care about it.

That's not the way it works. Games would become unoptimized for some consoles. You get every PC problem, just without PC advantages.

PC would kill upgradable consoles in a heartbeat.

People choose consoles because it's simple and convenient. Even MS knows it would be an instant failure.

They're talking about going back to PC gaming right here (w10 store).
 
That fundamental thing here was that no one could have imagined Microsoft fucking the Xbox One in just about every way possible. As far as implementation of everything software, Microsoft was leagues ahead of Sony to the point that the erosion of Sony's market share was inevitable.

The PS4 really didn't so much beat the Xbox One but rather the Xbox One beat itself.

To be even handed, Xbox beat themselves while Playstation stopped fucking themselves over. PS4 was not amazing, but it did everything okay. While XB made mistakes.

Last gen Playstation fucked themselves over and Xbox did everything pretty good to great.
 
I'm totally in, if this will be an add-on upgrade or if there will be a "bring old and get new" sale...

If I have to buy a new one and sell the old one on my own, I think this would become difficult for me.
 
Thanks, I was getting ready to post this. People trick themselves thinking that phones are still subsidized, but they are not. Will this trick work with every consumer electronic device? I don't think so. Has the world-wide per capita income increased so much that people can afford to buy several new devices every year? 2016 new phone, 2017 new TV, 2018 new console, 2019 new phone......If yes, I'm doing something wrong.

Phones are not the same as PC's, tablets, TVs, or consoles. Phones are necessary, they are status symbols, they are highly personal, and they can be purchased via contract. Think of it this way, how many poor Africans scrimp and scrape in order to buy a TV/console/tablet/PC? How many do that for a phone? Phones are on a different plane. People keep PC's/tablets/TVs/consoles until they break or don't run necessary software, thee purchase cyle is 5 years minimum and they are luxuries.
 
Thanks, I was getting ready to post this. People trick themselves thinking that phones are still subsidized, but they are not. Will this trick work with every consumer electronic device? I don't think so. Has the world-wide per capita income increased so much that people can afford to buy several new devices every year? 2016 new phone, 2017 new TV, 2018 new console, 2019 new phone......If yes, I'm doing something wrong.

Yes many do just that.

I dabble in way to many hobbies, some, like RC car racing I get the minimum to play (single car, starter control, cheap charger couple batteries) Other people have MUCH more and a LOT nicer than I, but for me, its enough to let me play.

Others, like my main hobby, Video Gaming, It would be weird if I didn't have at least one (ok several) large expenses every year devoted to my hobby.

* 3 months ago, built new PC for son
* Got new S6 Phone last month
* Wife got Tablet 6 moths ago
* I built new Gaming PC 9 Months ago
* Bought new Samsung 40" TV for Mother-in-Laws Bedroom 12 months ago.
* got $600 held back for VR, but thinking about skipping this gen
* doing plans on my daughters gaming laptop right now.

Hmm after I put it down, maybe I have a problem, LOL
 
Yeah, SERVICES. So how do we feel about gaming as a service rather than a boxed product? I think many gamers didn't like it and it is why the XB1 has it's current market position.

I don't think 99.99% of gamers out there don't even humor the idea if games are services or not. I don't think 99.99% of gamers even care if a game is coming out for PC or not. Implying that MS is literally on their way out because they are broadening their horizons to more platforms is ignorant.

And games have always been a 'service.' You, as a consumer, has never 'owned' a game, you simply had access to it.
 
That fundamental thing here was that no one could have imagined Microsoft fucking the Xbox One in just about every way possible. As far as implementation of everything software, Microsoft was leagues ahead of Sony to the point that the erosion of Sony's market share was inevitable.

But that didn't happen because Microsoft screwed up in just about every way you could have imagined. It was expensive, they provided just about no case for paying for the Kinect, it was weaker, the OS has some really stupid issues tied to how games are installed and downloaded, etc. The PS4 really didn't so much beat the Xbox One but rather the Xbox One beat itself.

Could someone put "Sony won because MS let them win" on the bullshit bingo board... It really deserved its own spot right now.
 
Phones are not the same as PC's, tablets, TVs, or consoles. Phones are necessary, they are status symbols, they are highly personal, and they can be purchased via contract. Think of it this way, how many poor Africans scrimp and scrape in order to buy a TV/console/tablet/PC? How many do that for a phone? Phones are on a different plane. People keep PC's/tablets/TVs/consoles until they break or don't run necessary software, thee purchase cyle is 5 years minimum and they are luxuries.

You make sense.

Yes many do just that.

I dabble in way to many hobbies, some, like RC car racing I get the minimum to play (single car, starter control, cheap charger couple batteries) Other people have MUCH more and a LOT nicer than I, but for me, its enough to let me play.

Others, like my main hobby, Video Gaming, It would be weird if I didn't have at least one (ok several) large expenses every year devoted to my hobby.

* 3 months ago, built new PC for son
* Got new S6 Phone last month
* Wife got Tablet 6 moths ago
* I built new Gaming PC 9 Months ago
* Bought new Samsung 40" TV for Mother-in-Laws Bedroom 12 months ago.
* got $600 held back for VR, but thinking about skipping this gen
* doing plans on my daughters gaming laptop right now.

Hmm after I put it down, maybe I have a problem, LOL

You, not so much, but at least it seems you are not starving. LOL
 
Going by the craziness today, it will be thoroughly entertaining to see the reactions when that happens.

The Xbox One you paid $500 for in 2013 is not getting a magical upgrade.

Mr. Spencer is talking about new hardware, that you can be damn sure you'll be paying full price for, that will be released a couple of years down the line. My guess is that it will take the form of a set-top PC that will run apps you can buy on the windows 10 store.

I can give you my reaction to that right now if you'd like: "meh". Is that thoroughly entertaining?
 
I don't think 99.99% of gamers out there don't even humor the idea if games are services or not. I don't think 99.99% of gamers even care if a game is coming out for PC or not. Implying that MS is literally on their way out because they are broadening their horizons to more platforms is ignorant.

And games have always been a 'service.' You, as a consumer, has never 'owned' a game, you simply had access to it.

We'll see. I don't think it'll pan out the way you hope as the slices of the market we're talking about don't behave in the way MS is spinning it.

Multi-player games perhaps but there is still a market for complete experiences vs Services. It's why Consoles still sell rather than shifting to the mobile games as service or MMO style business models. There is still demand for a game you sit down and finish rather than a multiplayer model or progression tread mills.
 
Could someone put "Sony won because MS let them win" on the bullshit bingo board... It really deserved its own spot right now.

Not seeing how my claim is bullshit. The huge negative backlash to EVERYTHING Xbox during the Xbox One launch combined with the dramatic 100% turnaround in just about every single policy they had is sheer proof to this.

It was 100% Microsoft's game to lose and hey just did that.

Yeah, Sony just show up and the PS4 sold record numbers. This should be added to the bingo card...

At the expense of Microsoft's sale figures.

Look, it's not saying Microsoft let Sony win. Sony won with the magnitude they did because Microsoft fucked up in every single way you could imagine. If you don't agree with this, where the hell were you during the Xbox One launch?
 
I do think this idea is inevitable in the console space. If iOS and Android can do this, PC games are made to operate at a bunch of different settings, then something like this could and probably should happen. Would love to see Sony do this as well. It's obviously not that easy to do and will have downsides like expecting variable performance from your games depending on what version of the system it's been optimised for. It could work.
 
Why has it been necessary to re-write the OS for every new console. If XB1 becomes the OS and not the console, how is that different from Android and iOS?

Consoles are cheaper on day one, and cost a lot less to keep active. But we let phone carriers do this why?

It actually makes good sense going forward to stop thinking of each console, but rather each OS and how often it is refreshed.
 
I would actually imagine by this holiday. Otherwise, why reveal the strategy this early, particularly as it might undercut current XB1 sales? That would mark 3 years since the XB1 release, the halfway point of a traditional console cycle.
That seems too soon in my opinion. Also, I wouldn't call this the official Xbox strategy yet. We need a press release or an announcement at a conference first. It is possible they fully reveal the concept at E3, but again, it seems like that would be too soon in my opinion. I think late 2017 is a safer bet.
 
Why has it been necessary to re-write the OS for every new console. If XB1 becomes the OS and not the console, how is that different from Android and iOS?

Consoles are cheaper on day one, and cost a lot less to keep active. But we let phone carriers do this why?

It actually makes good sense going forward to stop thinking of each console, but rather each OS and how often it is refreshed.

I really think this is where things are going. Nintendo (NX), PlayStation, and Xbox operating systems across various devices the companies make instead of just one plain "current gen gaming box".
 
This is just like a bonus of getting better performance, and is still completely optional if the system you have still works fine for you.

Performance is the big thing. Having one performance SKU to target in development is a big selling point of consoles vs. PC. One hardware, one target, you're guaranteed your userbase is getting the same experience. As a consumer, you know everyone's on the same level and it becomes the standard. With tiered SKUs, you get the most expensive becoming the flagship and then there's a whole psychology associated with the lower tiers.
 
GUYS!GUYS!GUYS!.....LISTEN

If Microsoft slowly goes out and integrates everything into XBox/Windows 10, and fully stops making dedicated xbox hardware, because people get sick of having revisions every couple years like they want to do now.

Do you know what this MEANS!!!

SEGA CAN RISE AGAIN!!!!!!


SEGA PROPHET CONFIRMED!
 
Ok, that's your way of doing it. But what I really was trying to say. This is a run for the general consumer's purse. MS won't compete with Sony if they release a new console every 2 years but with any other electronic consumer device that is relased in the same fashion. 'Am I going to buy the new Iphone 8 this year or Xbox 2.5?'
Yes I know, rich GAF will respond 'Why not both?'

Don't you see why from a business perspective that makes a lot if sense? With x86 there is literally no reason for any of the console manufacturers to stick with the same hardware for 6+ years. Some might say it's anti-consumer, but I'd actually say it's pro consumer as it gives you more options. It isn't a run for the general consumers money, because you can still buy a unit and keep it for 6 years if you want to. I have no idea why people keep their laptops for 6 years though, as they basically lose all their value when you could have sold it 3 years earlier for at least a decent percentage of what you bought it for and not be using 4-6 year old hardware for half the lifetime of the product.
 
That's not the way it works. Games would become unoptimized for some consoles. You get every PC problem, just without PC advantages.

PC would kill upgradable consoles in a heartbeat.

People choose consoles because it's simple and convenient. Even MS knows it would be an instant failure.

They're talking about going back to PC gaming right here (w10 store).
No, i see that is you don't understand how things worked on PC. The reason that a lot games on PCs are hard to optimize is lack of unification (tons of OS and different drivers) and literally millions variable hardware from thousands companies in quadrillion combinations, and it's impossible to optimize them to every combination that might exist. Xbox will still have one OS and some core configuration, and this updates that will come once in 1-2 years will not cause optimization problems like usual PCs did because they will still be unified. Possibility to upgrade, especially if those upgrades will be rare, not automatically means that Xbox now became a PC and will force console gamers to experience PC gaming at it's worth.
 
No. They just quit console business. Then they try one last time to take the PC gaming market. If they fail (they very probably will) they'll leave gaming altogether.

"Very probably will"? Haha, alrighty then.

They've spent too much on gaming to leave it anytime soon.
 
Not seeing how my claim is bullshit. The huge negative backlash to EVERYTHING Xbox during the Xbox One launch combined with the dramatic 100% turnaround in just about every single policy they had is sheer proof to this.

It was 100% Microsoft's game to lose and hey just did that.
Behold. This is what it looks like when someone limits their perspective to the USA alone.
 
Supporting two platforms is already a daunting, expensive, time consuming task. You think a 3rd console would be anywhere near that insignificant or ever have dev tools that were that streamlined? Devs are right now trying to focus on streamlining our development process to get more & more games in a higher state of polish out the door in the next few years; not less. Not to mention, all another MS console would do was increase the cost & work on our end, while providing the same ecosystem for us to sell to - Xbox users will still be Xbox users. This doesn't grow their marketshare. I'm still selling to the same pool of users, only now I have to increase my budget & dev time to do so on two different platforms. Trust me, most publishers will just pick one platform per ecosystem & support the one that can make them the highest ROI.

It would never be a set of dev tools where it takes care of the conversion process for us. Each of our code bases can potentially be radically different, and we usually write our code bases to specialize in the machine its running on, meaning the more adept with a console we become, the more unique to those respective platforms each build's code base is.

So how does it work on the PC? You're not coding for every single conceivable config out there... Or am I missing something.
 
I heard that Microsoft is going to scrap the XBONE and rerelease the original Xbox, in a bid to capitalize on Millenial nostalgia. It's going to be called Xbox Throwback. All your old games will work!
 
Could someone put "Sony won because MS let them win" on the bullshit bingo board... It really deserved its own spot right now.

Revisionist history at its finest. Truth is unlike PlayStation, Xbox never managed to become a global brand. Outside the US and the UK it never really took off. But people here don't know because they're mostly Americans.

Brand power is why Sony could turn PS3 around. A brand power they built by just focusing on games and studios for years.

Outside of some periods, Xbox lacked a constant focus on games and exclusives. Had they invested on studios from the start like Sony did instead of Kinect shit and years of zero 1st party exclusive, they'd probably have a global brand now and even Xbox One fiasco could have been salvaged.

Wii success was ultimately their downfall because they thought Kinect was the future while motion controls were just a gimmick.
 
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