Microsoft unifying PC/XB1 platforms, Phil implies Xbox moving to incremental upgrades

I'm talking about specs There's a crowd who cares about upgradable hardware, they're called PC gamers. Console gamers always say they like not worrying about Upgrading Hardware. Are we gonna pretend That hasn't been a Narrative For years?

If there is a revision that is more powerful, why not? You didn't have to buy the elite controller, but it sold like crazy. Didn't the 3DS have a upgrade in hardware?

To say console owners don't like change man. Don't change the hardware and make it a better system dude, is silly.
 
I'm talking about specs There's a crowd who cares about upgradable hardware, they're called PC gamers. Console gamers always say they like not worrying about Upgrading Hardware. Are we gonna pretend That hasn't been a Narrative For years?


That's because they are used to waiting for mama to drop a chewed up nightcrawler in their mouths.

Didn't the 3DS have a upgrade in hardware?

Yeah, they added a nub. Can you imagine the e3 megatons if they add a nub to the Xbox One?
 
While I do -- personally -- believe this is a graceful way to exit the console market, I fully admit it's just speculation. But all we have right now is speculation and PR statements. Surely GAF is more intelligent than just leaning on PR and leaving it at that, right?

Despite a few which believe in whatever the CEO of their favorite brand says, yes. (hey, if the shoe fits you, then wear it)

It's a nice exit strategy, I like it because I own a gaming PC. Right now and with everything we experienced within the last 30 years I asume that this concept will bomb so hard that they won't even need a PR statement to declare it's time of death. Apple could indeed get away with that idea, but MS wont. Just the fact that they more or less already announced this AND said goodbye to exclusive games will have a major impact on XBOX One sales starting now. People with last gen consoles will migrate to PS4 and NX. People who want a goddamn "console" will migrate to PS4 and NX. People who like exclusive games will migrate to PS4 and NX. And people who think it's awesome to play XBOX branded games and have an upgradeable system will buy a PC. MS just created a niche within a niche, which is far too small to justify an own hardware division within a giant corp. like MS. Hence, some of us think that this news is the beginning of the end of MS as a producer of gaming hardware.
 
If there is a revision that is more powerful, why not? You didn't have to buy the elite controller, but it sold like crazy. Didn't the 3DS have a upgrade in hardware?

Some of the hardcore Xbox fans will buy it I didn't say none wouldn't. I'm talking about the console market in general. I don't see buying a console and having to buy parts to keep up with games working.
 
I said it puts them in an excellent position to exit the console market. Let's use our brains instead of simply swallowing the PR. Microsoft has been criminally poor at messaging and PR this generation, so I'm puzzled why a stance of caution is being viewed as crazy on this board. "Wishful thinking" would be the people who believe this will work without a hitch and will be in the consumers' best interests, something that Microsoft hasn't been very consistent on these past few years.

Some people are taking the pieces and putting them together. This paints a possible picture of Microsoft exiting the console market for some very understandable reasons:

1) Splitting games between platforms (a.k.a "going multiplatform") has never, ever, ever been a good thing for first party platforms in the history of videogames. Ever. Microsoft is trying something new, but you're ignorant or a fanboy if you don't at least acknowledge that fact. So, there's a very good reason to be cautious.

Cite the example where the company splitting games between platforms, owned both platforms, also had the core OS shared between both platforms.

2) Microsoft is making these moves at the same time that their console is getting trounced by PS4. "Trouced" by Microsoft's own definition, since their plans for X1 were incredibly lofty and I doubt they've achieved their plans.

Microsoft's goals for the XBox division seems to be more about blocking what is happening in mobile happening in the living room. That's not to say that they don't want money (it is M$ after all).

3) It's one of Microsoft's least-profitable segments of the company. Plenty of threads have been made on this topic.
See the answer to #2

4) Being a "platform" instead of a "console" naturally puts you in a position where you can divorce yourself from the console hardware. Not saying their recent actions guarantee they will leave consoles, but if Microsoft is trying to double-down on consoles, they're sure going about it in a weird way.

While this may well be true, look to Microsoft's recent moves around Hardware. For tablets/laptops they didn't trust 3rd party manufacturers to come up with premium hardware so they built the Surface line. On the Phone side, they were sick of Vendors using phones made for android and throwing WP on it.

5) We heard all of these same exact arguments that "Microsoft has a glorious plan for the future. They're just innnovating! Stop hating on their ideas" a few years ago when Microsoft announced always-on and TV TV TV SPORTS and less powerful hardware and $499 and all that. So, you'll forgive us some scepticism.

skepticism should always be forgiven, but this is borderline assuming the worst will come true. If you think that MS hasn't innovated in the gaming space, then perhaps you should do a bit more research first.

By thinking critically.

While I do -- personally -- believe this is a graceful way to exit the console market, I fully admit it's just speculation. But all we have right now is speculation and PR statements. Surely GAF is more intelligent than just leaning on PR and leaving it at that, right?

I 100% agree with this, but jumping to the conclusion that MS is leaving the hardware space based on not much more than feelings, is intellectually dishonest at best.
 
To all those saying Microsoft wants to exit the console market quietly, why on earth wouldn't they just sell the Xbox business for $5-$10bn instead of putting it out to pasture? Or do what they did with Nokia and say "We're writing off $5bn"?

If they were dropping gaming (which is, until these announcements, basically the same as their console business) then they'd have to make a shareholder announcement.
Imo exiting the purely dedicated console market =/= putting the brand to pasture.
Heck, they fully integrated Xbox Live within Win10 (which allowed for a nice, if deceptive, boost in MAU too).

They built the Xbox brand into a recognizable name associated with gaming, at great cost, so I do not see a reason to not use that to fight in a domain where they majorly screwed the pooch a while ago: PC digital store front.

It will also help drive them closer to their ideal of an all digital world, as I don't see the next Xbox (which will imo be a small form HTPC possibly custom built by Dell or other) featuring a disc player (PCs have moved on from these a while ago).
 
Some of the hardcore Xbox fans will buy it I didn't say none wouldn't. I'm talking about the console market in general. I don't see buying a console and having to buy parts to keep up with games working.

I don't think they're looking at upgraded parts. Just new console iterations.
 
OK, some people have made some plausible arguments pro MS' new strategy.
For me, this would mean the end of the Xbox vs. Playstation console war. It just wouldn't make sense anymore.
I just can't see how PC focus and hardware updates will ever give MS the edge over Sony in the console race.
It's more like this: 'OK. we will never win world-wide, let's focus on PC, offer a cheap alternative to PC and work with what we have'.
Why should I upgrade my console every 2 years when major exclusive titles take longer to develop? No, this discussion is going nowhere. If this is going to happen, for me personally, Xbox is indeed dad.

And here's why I think, this won't be a 100% success: Take DLC/pre-order bonuses as an example how the gamer psyche works:
No one forces you to pre-order games for bonusses or to buy DLC either - they are optional. The base game still works. Still, this leaves a sour taste in my (and going by GAF threads also for many others) mouth and I tend to not buy games with 100 DLCs, because I'm feeling that I'm missing out on something and on the other hand I don't want to spend much more than the base price.
Same situation with 'Xbox2.x'. Let's say Xbox2 is released in fall 2018. Knowing that this hardware will be upgraded along the road, I will be even more critical in evaluating Xbox2 at release, meaning 'are the scheduled games worth it" to buy the console at launch/ in it's first year or should I wait, because this will feel like the inferior experience in 1 or 2 years.


Yes, upgrades may be a nice thing to have, but I don't think they will become a winning factor in the console space. Upgrading PCs is different, because the enthusiast PC-gamer is a totally different breed than the COD, GTA, FIFA console gamer. Apples and oranges. Master and peasant ;P

And to close this of, I'm 100% sure that however those upgrades may look like, we will have even smaller leaps in terms of graphics, KI, physics in 5-year cycles. Yes exchanging the GFX might be a easy thing to do, but what about the other components? What if they are doing a XboxOne.5 in 2017? The processor in XboxOne will still be shit and can't be easily exchanged like a module. Devs will have lots of fun optimizing games that are CPU-hungry for two platforms(remember AC Syndicate). So we will be stuck with fidelity and fps improvements only for a very long time.
 
Just wait for Xbox live as a monthly service tied to your hardware on a 24month renewal cycle where you pay per month and then get upgrades at the end of your contract. Sounds like another device that people upgrade regurlarly
 
OK, some people have made some plausible arguments pro MS' new strategy.
For me, this would mean the end of the Xbox vs. Playstation console war. It just wouldn't make sense anymore.
I just can't see how PC focus and hardware updates will ever give MS the edge over Sony in the console race.
It's more like this: 'OK. we will never win world-wide, let's focus on PC, offer a cheap alternative to PC and work with what we have'.
Why should I upgrade my console every 2 years when major exclusive titles take longer to develop? No, this discussion is going nowhere. If this is going to happen, for me personally, Xbox is indeed dad.

And here's why I think, this won't be a 100% success: Take DLC/pre-order bonuses as an example how the gamer psyche works:
No one forces you to pre-order games for bonusses or to buy DLC either - they are optional. The base game still works. Still, this leaves a sour taste in my (and going by GAF threads also for many others) mouth and I tend to not buy games with 100 DLCs, because I'm feeling that I'm missing out on something and on the other hand I don't want to spend much more than the base price.
Same situation with 'Xbox2.x'. Let's say Xbox2 is released in fall 2018. Knowing that this hardware will be upgraded along the road, I will be even more critical in evaluating the value of Xbox2 at release, meaning 'are the scheduled games worth it" to buy the console at launch/ in it's first year or should I wait, because this will feel like the inferior experience in 1 or 2 years.


Yes, upgrades may be a nice thing to have, but I don't think they will become a winning factor in the console space. Upgrading PCs is different, because the enthusiast PC-gamer is a totally different breed than the COD, GTA, FIFA console gamer. Apples and oranges. Master and peasant ;P

And to close this of, I'm 100% sure that however those upgrades may look like, we will have even smaller leaps in terms of graphics, KI, physics in 5-year cycles. Yes exchanging the GFX might be a easy thing to do, but what about the other components? What if they are doing a XboxOne.5 in 2017? The processor in XboxOne will still be shit and can't be easily exchanged like a module. Devs will have lots of fun optimizing games that are CPU-hungry for two platforms(remember AC Syndicate). So we will be stuck with fidelity and fps improvements only for a very long time.

Well, Just remember DX12 and efforts from MS on the dev side. It doesn't matter if it takes 2 years of development. It's supposed to run on a range of devices. Just like PC games are today, with different cards all around the world...
 
Well that's even worse imo, I definitely don't think console gamers are gonna buy a new console every couple of years.

They did in the past. It isn't like console buyers bought one console and only one console during the life of a generation.
 
Are there people in the thread defending this????

When people buy a console they expect it to last a generation. .....

They are struggling to accept that what to them is a "big three" gaming company is in reality a productivity and OS company that dabbled in the console market for reasons primarily other than gaming, and now that the latest iteration has commercially failed they are leaving the market and repurposing the hardware left in the wild and on shelves as Windows boxes.

This is very very clearly the situation but I suppose if Microsoft is your Nintendo or Sega you're going to try and spin it into some kind of new chapter in the continuing Xbox legacy or something, but no, Microsoft is leaving the console business and that's all there is to it.

It's more like this: 'OK. we will never win world-wide, let's focus on PC, offer a cheap alternative to PC and work with what we have'.

Exactly. The Xbox One is becoming a low end gaming PC for any enthusiasts that happen to want that, and if there are enough of those enthusiasts they will get an upgraded SKU at some point.

2016 is basically it for the Xbox One as a console platform this gen, after that you're looking at it becoming a Windows box for not-too-demanding PC games that have controller support. MS might try and push for controller support in more games but outside of that you should expect emphasis to switch entirely back to PC; if you're a gamer that wants to play Microsoft franchises then you're now a PC gamer. Conversely, MS are obviously gearing up for another attempt to monopolise PC gaming.
 
They did in the past. It isn't like console buyers bought one console and only one console during the life of a generation.

Yes people buy different consoles not iterations of the same console. I just don't think it's gonna work, but hey that's just my opinion.
 
As everyone has said Microsoft wants to be a services company so it's obvious why this is happening.

I could see this working in one way - if they released a new Xbox every 2 years (lets say) but the games would, like on a PC, work regardless. The newer xbox gets better features, maybe higher res textures, runs better. Maybe a guarantee each game will run on the the most recent 3 - giving a 6 years lifespan to an xbox purchase
 
Yes people buy different consoles not iterations of the same console. I just don't think it's gonna work, but hey that's just my opinion.

Sure they do. People didn't buy the PS3 slim? Didn't buy the 360 with the built in wifi and hdmi? Of course they did. Those had hardware changes and made the system better, smaller or whatever. If you better a system people will buy it.
 
To all those saying Microsoft wants to exit the console market quietly, why on earth wouldn't they just sell the Xbox business for $5-$10bn instead of putting it out to pasture? Or do what they did with Nokia and say "We're writing off $5bn"?

If they were dropping gaming (which is, until these announcements, basically the same as their console business) then they'd have to make a shareholder announcement.

Being on the Windows team now gives them an out to focus game development on any Windows 10 hardware where they're seeing the most success (game revenue, MAU) in the long term. In time a console may not be a priority for the Windows team to drive more adoption and revenue. That's far off though considering that Xbox gamers are likely the biggest category of consumers driving revenue for the Windows Store today.

I don't think people are saying MS is leaving the living room now or even next Gen. It just won't be a traditional console.
 
The idea of a closed platform corresponding with an open platform makes total sense in this day and time. Not ready to upgrade a PC? Stay on console. Got extra money? Play current library with more power.
 
As everyone has said Microsoft wants to be a services company so it's obvious why this is happening.

I could see this working in one way - if they released a new Xbox every 2 years (lets say) but the games would, like on a PC, work regardless. The newer xbox gets better features, maybe higher res textures, runs better. Maybe a guarantee each game will run on the the most recent 3 - giving a 6 years lifespan to an xbox purchase

Without the exact numbers, Isn't that exactly what they said?
 
As everyone has said Microsoft wants to be a services company so it's obvious why this is happening.

I could see this working in one way - if they released a new Xbox every 2 years (lets say) but the games would, like on a PC, work regardless. The newer xbox gets better features, maybe higher res textures, runs better. Maybe a guarantee each game will run on the the most recent 3 - giving a 6 years lifespan to an xbox purchase

Surface line?

They want to be both of course.
 
Thing is, I've seen this much longer ago. It was really with Ray Ozzie (former MS CTO) talked about this very "future" with the Microsoft platform (3 screens and a cloud...you should read up on it...I believe this was Vista planning days or something, so forward thinking). it's only truly coming to fruition now. Microsoft has had these pieces in place for a long time (GFWL was an attempt but they just royally screwed that up) and I have been waiting for them to freaking hook everything up together in one cohesive juncture. They really couldn't do it because of the DOJ stuff that basically had them in lockdown till like 2010 or something, I forget. So now seeing that that vision is coming true, gaming is just another cog in the machine (and that's why some people have been saying in other thread that people don't see the bigger picture). I just love gaming and seeing gaming take a new form is exciting to me (especially for the game I'm developing). I don't like doing the same thing over and over again, I like new experiences.

But they have a lot of work to do in order to make this actually work. I will say that I don't know how much more I will be involved in these discussions as it gets tiring repeating myself (as i said before i don't like doing that). I'm glad some people see it though.



;)

corporate cheerleading grates on some, you kinda need to know that if you are going to participate in social media.

I sure as fuck don't want a single company controlling every device and having every bit of information in my life run through their algorithms, hence my hope they fail with their "One Microsoft" strategy of domination.

In an ideal world, these companies would be broken up once they reach a certain size. There should also be a maximum wage and punitive inheritance taxes to get rid of the controlling oligarchies that have captured 'democratic' governments. Power to the people!
 
corporate cheerleading grates on some, you kinda need to know that if you are going to participate in social media.

I sure as fuck don't want a single company controlling every device and having every bit of information in my life run through their algorithms, hence my hope they fail with their "One Microsoft" strategy of domination.

In an ideal world, these companies would be broken up once they reach a certain size. There should also be a maximum wage and punitive inheritance taxes to get rid of the controlling oligarchies that have captured 'democratic' governments. Power to the people!

You feel the same about Apple, Samsung, Amazon, and Google? They each spend every day dreaming up ways to get more of their devices and services into your life.
 
Sales of the Xbox One is going to nosedive from this point.

Why would they? Have iPhone sales nose dived after having a new one every year that essentially does the same thing, only with more power?

People rebuy consoles all the time when re-designs come out, but you're telling me they wouldn't dish out for one but with more power?

Youre kidding right?
 
Surface line?

They want to be both of course.

They wanted to, but their failure to do so is basically what defines this era of the company, and the corporate restructuring basically rearranged their priorities almost entirely back around productivity, services and the OS. Surface lingers on because the enterprise market has not yet decided entirely which let platform to back, although it's still losing to iOS and Android it's not quite sewn up, but their interests in that market are purely to prevent enterprise from moving away from Office and Windows as they move from desktop to mobile computing.

Why would they? Have iPhone sales nose dived after having a new one every year that essentially does the same thing, only with more power?

People rebuy consoles all the time when re-designs come out, but you're telling me they wouldn't dish out for one but with more power?

Youre kidding right?

You need to prepare yourself for a big change in the amount of money and emphasis MS place on the Xbox One. This is it for exclusive AAA development now, that content will be created primarily for the PC and may/may not run on the Xbox One, and there will probably be few to zero major third party deals from here on out. E3 will mention the Xbox One a lot, but probably entirely under the "Windows 10 umbrella". They are winding the console down bro.
 
Sure they do. People didn't buy the PS3 slim? Didn't buy the 360 with the built in wifi and hdmi? Of course they did. Those had hardware changes and made the system better, smaller or whatever. If you better a system people will buy it.

You're comparing Different things Consoles have Had slim versions for a long time. There's never been a console released that was Obsolete 2 years later. That model works with Smart phones, I don't think it will with consoles.
 
The more I think about it, the more I'm realizing this is the easiest way to discontinue the Xbox brand of consoles altogether and merge it into their Windows platforms.

Had MS released Xbox Two or whatever, and it sold less than estimated, then that damages the brand even more. Hardware refreshes like this will allow MS to refer to the "Xbox Family" and MAUs much easier. There won't need to be major R&D costs for a new piece of hardware because they just have to keep updating components incrementally. It'll allow the Xbox to suffer whatever fate it has infront of it in a way that will be somewhat invisible to the general public, keep hardcore Xbox fans interested (or have them bail out onto the Windows 10 platform where they can play all their XB exclusive games), and so on.

This is a terrible idea from a mass market perspective but that's not what they're aiming for. They're folding Xbox into Windows, and this is kind of a brilliant move in doing it slowly but steady without causing a large amount of waves. It won't sell anything what a Playstation 5 might sell, but that's the point, because by then MS would want to be out of the console game and selling PC boxes at that point, some with the Xbox branding on it.

I always knew XB1 would be Microsoft's last console but the way they're transitioning is kind of brilliant. Well, maybe not from a sales point of view, but in keeping their Xbox brand healthy while trying to attract a new gaming audience for Windows 10? Absolutely.


HOLY CRAP!!! This is a really nice set of thoughts. I did notice Phil said Windows more than Xbox also.
 
I think Xbox (Xbox 10!) will still be around as a set top box and home streaming solution that can play Windows 10 games. The living room is still important and MS wouldn't want to leave the field for Chromecast and Apple TV when they have a strong foothold in the market.
 
While I don't agree that MS is "leaving" the console market, lets play around with that idea:

Is that not the smart thing to do anyway?

I really don't see consoles existing in the traditional sense past whatever next-gen brings.

Honestly I believe that sooner or later its all gonna converge into a singular device, much like smartphones have, and that device in its current form is what we call a PC.

Not really an expert on tech, but from what I'm seeing MS do with their work on augmented reality and these recent shifts towards W10>everything suggests MS is not playing the "keep all the forums and websites happy with our immediate decisions" game, they are far more interested in planting the seeds that give them Iphone/Apple levels of success within the next decade.

And this talk of MS being "directionless" is flat out BS to anyone who's been watching since Nadella took over.
 
True, the second part of that equation is to get people to buy it in large numbers though. This kind of model sounds so much worse than how it is now in regards to marketing and selling units, I just don't envision a shift like this bringing in more hardware sales or users from a console/living room perspective. They'll get more Windows 10 Store users though, with PC/Phone/Surface integration, which is ultimately what they're after I guess.

It just sounds so much more convoluted I guess is what I'm saying. And if Microsoft isn't happy with their living room business now I don't see how this is going to give it a boost.



3DO, but that was back in the 90s.

I think it does better for their numbers because there is no risky population drop off between generations.
Which means the platform remains a good target for developers...

It also means there is no empty library at the start of new generations. Which should appeal to customers I think.
 
HOLY CRAP!!! This is a really nice set of thoughts. I did notice Phil said Windows more than Xbox also.

These always crack me up because the CEO has flat out said Xbox is now part of the Windows strategy and will be part of the integrated play across Windows 10 devices. That was nearly a year ago.

Spencer has been reporting to the EVP of Windows since he took the job as Head of Xbox back in 2014. The Xbox hardware was also moved to the Surface team, who also reports to the EVP of Windows.

All the signals have been in plain sight and they even explicitly stated their intention, but it somehow falls on deaf ears.
 
They wanted to, but their failure to do so is basically what defines this era of the company, and the corporate restructuring basically rearranged their priorities almost entirely back around productivity, services and the OS. Surface lingers on because the enterprise market has not yet decided entirely which let platform to back, although it's still losing to iOS and Android it's not quite sewn up, but their interests in that market are purely to prevent enterprise from moving away from Office and Windows as they move from desktop to mobile computing.



You need to prepare yourself for a big change in the amount of money and emphasis MS place on the Xbox One. This is it for exclusive AAA development now, that content will be created primarily for the PC and may/may not run on the Xbox One, and there will probably be few to zero major third party deals from here on out. E3 will mention the Xbox One a lot, but probably entirely under the "Windows 10 umbrella". They are winding the console down bro.

You do realize that Surface is a billion dollar business, right?
 
You're comparing Different things Consoles have Had slim versions for a long time. There's never been a console released that was Obsolete 2 years later. That model works with Smart phones, I don't think it will with consoles.

Right? What's your point? You think your current Xbox is two years old so it's obsolete?
 
They wanted to, but their failure to do so is basically what defines this era of the company, and the corporate restructuring basically rearranged their priorities almost entirely back around productivity, services and the OS. Surface lingers on because the enterprise market has not yet decided entirely which let platform to back, although it's still losing to iOS and Android it's not quite sewn up, but their interests in that market are purely to prevent enterprise from moving away from Office and Windows as they move from desktop to mobile computing.



You need to prepare yourself for a big change in the amount of money and emphasis MS place on the Xbox One. This is it for exclusive AAA development now, that content will be created primarily for the PC and may/may not run on the Xbox One, and there will probably be few to zero major third party deals from here on out. E3 will mention the Xbox One a lot, but probably entirely under the "Windows 10 umbrella". They are winding the console down bro.

Theyre not winding down anything for this gen. They need to see it through (with this console) till the end of this cycle. Next gen is another story. I can totally see them having an hybrid pc/steambox style thing next gen. But for this gen, the console and its games arent going anywhere. There will be tons of support. And you can quote me on that.
 
You feel the same about Apple, Samsung, Amazon, and Google? They each spend every day dreaming up ways to get more of their devices and services into your life.


Google, Apple, Amazon, they are in the same league as MS, facebook too. Although, tbf, google's OSs have open source code, so that is nice.

Samsung is hardware and their power only really extends to the S.Korean govt, so not the same.
 
You're comparing Different things Consoles have Had slim versions for a long time. There's never been a console released that was Obsolete 2 years later. That model works with Smart phones, I don't think it will with consoles.

But they aren't obsolete in this case... They just are no longer top of the line. They will still be capable of playing the latest games.
 
Right? What's your point? You think your current Xbox is two years old so it's obsolete?

Well that's what MS will have to fight against, at least during the transition to their new business model.

Imagine the One.5 releases Fall 2016, how will most One owners feel? "Oh cool I'm gonna upgrade" or "damn what's going on, my 3 year old One is already old-school ;("
 
I reckon a future console with specific upgradeable plug n play parts could work. So the device is more than a console, not quite a PC, but gives a more PC like experience.

Launch day Xbox plays games in 900/30
Xbox with GPU replaced plays games in 1080/60
Xbox with SSD upgrade loads quicker
Xbox with ram and GPU upgrades can go 4K or whatever

Just like a PC now, but without requiring knowledge on how to upgrade. It's all plug and play.

So why would most hard core gamers just wait for the Xbox with the upgraded GPU that can do 1080/60? Why get the launch console?
 
Top Bottom