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Miss Teen USA just got a lot less creepy.
Teenage contestants will no longer compete wearing swimwear in the Miss annual competition, pageant officials announced Tuesday. Starting at this years event on July 30, the 14-18-year-old contestants will instead model athletic wear before judges.
The change is part of a commitment to evolve in ways that celebrate womens strength, confidence and beauty for years to come, Miss Universe Organization president Paula Shugart wrote in a letter to the pageants state directors.
This decision reflects an important cultural shift were all celebrating that empowers women who lead active, purposeful lives and encourage those in their communities to do the same, she continued. Our hope is that this decision will help all of Miss Teen USAs fans recognize these young women for the strong, inspiring individuals they are.
The change was applauded by positive body image advocates.
The Body Positive is happy to learn that Miss Teen USA is replacing their swimsuit competition with girls modeling activewear, Connie Sobczak, the co-founder and executive director of the organization The Body Positive, said. This is a step forward in honoring girls as strong and capable rather than simply as objects at which to stare.
Actress Julianne Hough, the host of this years Miss USA, the adult version of the pageant run by the same company, hinted at changes within the organizations events earlier this month when she said she wasnt sure if there was still a place for swimwear in pageants.
Theres definitely some work I think still to be done, thats where weve been talking with the producers. In the next few years we may grow from that, but lets see where this year goes, she told USA Today of the swimsuit portion of the competition, noting she understands why many view it as having a cringe-worthy negative connotation or being a competition to see who is the most beautiful.
Miss Teen America, another major pageant for teenage girls, already has its contestants compete in activewear instead of swimwear. Similarly, in 2014 Miss World cut its bikini portion in favor of a beachwear show. But Miss USA and Miss America still famously feature a swimwear portion of the competition.