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[XiaNaphryz]

http://bigstory.ap.org/article/are-more-doritos-flavored-foods-way

NEW YORK (AP) — Dorito dust may be the new salt for more restaurant chains.

PepsiCo Inc., which owns Cheetos, Fritos, Tostitos and other snacks, found success last year after teaming up with Taco Bell to create Dorito-flavored taco shells. And it has since been dreaming up other restaurant dishes featuring its popular snacks.

The company announced Thursday that it struck a deal to serve its drinks at Buffalo Wild Wings, picking a significant client from beverage rival Coca-Cola Co. Notably, PepsiCo also said it would work with the sports-centric chain to create "unique menu offerings."

In an interview, Buffalo Wild Wings CEO Sally Smith that she visited PepsiCo's food innovation lab in New York and was shown several dishes the chain might put on its menu. Ideas included Doritos as a crunchy topping for wings or tenders, or even just offering potato chips as a side dish.

Additionally, Smith said she was shown salad dressings and sandwich and chicken wing sauces that incorporate PepsiCo's sodas, including Mountain Dew.

"I don't think it will be in the next 12 months, but we'll possibly start testing after a year or 18 months," she said, noting that considerable planning would be needed to bring the offerings to the company's more than 975 U.S. locations.

PepsiCo clearly sees the idea of incorporating its snacks into menus as a major opportunity. At an analyst conference in Boca Raton, Fla., earlier this year, for example, the company sponsored a lunch featuring recipes using its Naked Juices, Frito chips and other products.

A representative for Pizza Hut also told the AP the chain has looked at ways to use Frito-Lay snacks in its menu. Pizza Hut is owned by Yum Brands, which owns Taco Bell and KFC as well. The restaurant chains were owned by PepsiCo until being spun off in 1997.

Over at Taco Bell, Doritos Locos Tacos continue to be a considerable sales driver. Taco Bell CEO Greg Creed has noted that a major advantage of the tacos is that competitors can't replicate them — their success is largely tied to the popularity of the Doritos brand.

The latest partnership with Buffalo Wild Wings is just the latest sign that PepsiCo is trying to use the strength of its Frito-Lay business to bolster its beverage unit, which has long trailed Coca-Cola. It also comes as PepsiCo fights off calls to split its drinks and snacks units.

 

[Lijik]

A doritos locos taco topped with Mountain Dew sauce

Imagine.

 

[Camp Lo]

Pizza Hut tastes like shit.

 

[A6M3]

This would be awesome, would taste amazing

 

[Noble Neckbeard]

Additionally, Smith said she was shown salad dressings and sandwich and chicken wing sauces that incorporate PepsiCo's sodas, including Mountain Dew.

A doritos locos taco topped with Mountain Dew sauce

Imagine.

I, for one, welcome our junk food overlords.

 

[XiaNaphryz]

I'm sure the video game cross-promotion possibilities are endless.

 

[Forbin5]

Wing Stop or bust.

 

[Retrofluxed]

The bigger news is that B-Dubs is getting rid of Coke for Pepsi. That sucks and my wife is going to be pissed.

 

[Toxi]

Doritos are gross.

I can never stand them when I want snack food. I don't understand why you'd want nasty Doritos in your other food.

 

[Valnen]

Wing Stop or bust.

Buffalo Wild Wings is way better than Wing Stop. Wing Stop is a joke in comparison.

 

[Bad_Boy]

Kinda ot. I'm surprised there isn't an all you can eat wing place. I'd pay 15 bucks for a buffet wing place.

Of course I'd pay for it later on the toilet.

 

[Forbin5]

Buffalo Wild Wings is way better than Wing Stop. Wing Stop is a joke in comparison.

I like em both but wingstop delivers.

 

[Arkos]

I'm sure the video game cross-promotion possibilities are endless.

Future Morrowind game.

You come across a corn farmer in a cold-weather region who also has a herd of flying buffalo on his ranch. You can ride them into battle, they have downloadable armors (Golden Armor from a southern region, Flaming armor from the north, an Oriental armor set), at mid-game level you can take five them into battle with you, and at endgame level the entire herd (12 total) for massive battles, the final of which takes place on top of a mountain that has been bewitched to glow with a green light. There will be mods that remove the buffalo's skeletal structure and make them flop around grotesquely. It will all be very cheesy and make me feel blue.

 

[Chris R]

BWW flavored Loco Taco with shredded chicken... DO IT!

 

[Tuvoc]

After hearing this, all i picture is dorito powder "dusted" wings from BWW and maybe a special crust with the dorito powder on/in it from Pizza Hut.

If this is the case I'd totally try em.

 

[Persona7]

Dorito Dew

it is inevitable

 

[-PXG-]

Doritos flavored Mountain Dew. Mountain Dew flavored Doritos. Make it happen.

 

[CrankyJay]

It's hard to like a place like Wild Wings because I have so much access to wings living in Buffalo, but BWW has some decent sauces.

 

[King Mac of Furry Frog]

I'd rather eat dog food than Pizza Hut.

 

[Whimsical Phil]

Doritos flavored Mountain Dew. Mountain Dew flavored Doritos. Make it happen.

This already happened.

Doritos: The Quest