It's good that more Japanese games available to all platform. And hopefully Xbox gamers can back up their claim on interest of Japanese Games and not just simply using these games as Internet bullet point.
Especially as all those games mention are being given decent development value
I doubt Phil has anything to do with this. This game is built in UE4 so porting to Xbox and PC is very easy, also SAO is a big name especially in the west next to DBZ, Naruto etc so they know based on name alone it could do well on Xbox One aswell