Eddie-Griffin
Banned
The report revealed that the Nintendo Switch was the console that ranked the highest in the majority of Europe. 24 countries had the Switch as the most-searched console, including France, Spain, and the Netherlands.
Since its release in 2017, the Switch console has sold over 108 million units, with over 28 million of those in Europe.
In a close second place, the PlayStation 5 was the preferred console of 20 European countries. Most notably, gamers in Germany, Norway and Turkey set the Sony console as their favourite.
Interestingly, while the race between the first and second spots was a close one, the Xbox Series X was markedly lower in the rankings, winning the most popular search position in just three countries.
This is despite the fact that the Xbox Series X was the UK’s most-searched console, and that the latest Xbox console has sold 15 million units since its release in 2020 - meaning, in terms of sales over the past three quarters, it currently beats the PS5.
“With stock shortages having a knock-on effect for sales of the next generation, it’s clear from this data where those effects are at most. Despite selling less than Microsoft’s counterpart, the PS5 remains the most searched, showing there is still demand for it despite the lack of stock across Europe. It’ll be interesting to see how sales truly fare when stock is at a consistent amount”, added a spokesperson from Cribbage Challenge, Commenting on the report’s findings.
One interesting thing about this data is Cribbage claims the Xbox Series sold 15 million but doesn't cite where they got the data, and they also say that Xbox Series beat the PS5 3 quarters in a row in the UK.
From the looks of that map the Switch is winning with more countries total, but the PS5 has more land than Switch and Xbox combined.
Xbox has UK, Hungary, and Kosovo. So we saw some growth, not surprising seeing that Xbox is doing better than 360 and Xbox One at this point, and earlier this year there was an article about Xbox Series temporarily beating PS5 sales in Europe https://www.gamerevolution.com/news/703555-xbox-series-sales-defeat-ps5-europe-console
Still, Xbox has a lot of work to do to increase it's value to other parts of Europe. but we are seeing a great start for performance their so far this new gen.
PS5 needs to refocus to prevent losing more ground to the Switch, but them raising the prices will likely cause a negative effect on sales and adoption. It's also at a much higher price than the Switch, and in the handheld market Nintendo always had Europe on lock outside a short win for the PSP at one point, so given that it's now lacking competition in that space, it's going to be hard to get a now $550-$600 PS5 with the price hike to increase gains.