sonycowboy
Member
OK, I know this means diddly squat. However, I am amazed that your average consumer on the street would even be knowledgeable about the new PS2, much less vote that of electronics "toy" purchases, that half would choose the PS2. Where's the GBA or the DS? Seems a bit strange. But the takeaway, is that the new PS2 is known and has some buzz among mainstream consumers
November 09, 2004 10:30 AM US Eastern Timezone
Consumers Name Top Holiday Gift Picks with Latest ``Shopping in America'' Survey; Shoppers Positive About Economy, Plan to Spend Average of $608 on Gifts
SANTA MONICA, Calif.--(BUSINESS WIRE)--Nov. 9, 2004--Stockings will be well-stuffed with everything from boots and brooches to electronic games and traditional teddy bears as shoppers plan to spend 4 percent more than last year on holiday gifts. Consumer's top gift picks were released today with the results of the latest Shopping in America survey conducted for The Macerich Company (NYSE:MAC) by August Partners. The survey also showed shopper spending intentions and a positive outlook on the American economy.
Clothing is the most popular holiday gift category (selected by 22 percent) according to the majority of the 6,200 shoppers surveyed, followed by toys, electronics, books/CDs and mall gift cards/certificates. Jewelry, fashion accessories, home furnishings and appliances were less popular, each selected by less than 10 percent of shoppers.
The downsized Sony PlayStation 2 (PS2), LeapFrog educational games and interactive Barbie (e.g. Barbie The Princess and the Pauper Interactive Serafina cat) top the list for shoppers who have decided on electronic toys.
November 09, 2004 10:30 AM US Eastern Timezone
Consumers Name Top Holiday Gift Picks with Latest ``Shopping in America'' Survey; Shoppers Positive About Economy, Plan to Spend Average of $608 on Gifts
SANTA MONICA, Calif.--(BUSINESS WIRE)--Nov. 9, 2004--Stockings will be well-stuffed with everything from boots and brooches to electronic games and traditional teddy bears as shoppers plan to spend 4 percent more than last year on holiday gifts. Consumer's top gift picks were released today with the results of the latest Shopping in America survey conducted for The Macerich Company (NYSE:MAC) by August Partners. The survey also showed shopper spending intentions and a positive outlook on the American economy.
Clothing is the most popular holiday gift category (selected by 22 percent) according to the majority of the 6,200 shoppers surveyed, followed by toys, electronics, books/CDs and mall gift cards/certificates. Jewelry, fashion accessories, home furnishings and appliances were less popular, each selected by less than 10 percent of shoppers.
The downsized Sony PlayStation 2 (PS2), LeapFrog educational games and interactive Barbie (e.g. Barbie The Princess and the Pauper Interactive Serafina cat) top the list for shoppers who have decided on electronic toys.
Code:
Top Electronic Gifts
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Downsized PlayStation 2 47%
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LeapFrog Educational Games 19%
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Interactive Barbie (items) 14%
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Tamagochi 8%
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Blinkie Electronic Pets 5%
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