Brad Pitt has sold the fuck out.
On the Fight Club commentary he and Norton are ripping on everything and it gets to the scene where they are about to smash a VW Bug. It was around the time they had just done the redesign. Anyway Norton goes off about them repackaging hippie culture to resell to entitled kids, and he and Pitt had clearly gone over that rant prior.
Only Pitt wouldn't go along. Said it was a fine vehicle and looked good. He had taken the role in The Mexican and VW had payed a lot for the prominent placement of the VW Bug. He sold out long ago. Literally moments after making a movie that decried selling out and consumerism