Embearded
Member
You think you can import a device from Europe in USA without paying customs?
Because the other way around cannot happen.
Nintendo going for the kill in Japan by massively undercutting PS5 Prices
Because the other way around cannot happen.
//DEVIL//
Member
wait. what ? Switch 2 a region locked system ?
AGRacing
Member
WOW. I'm taking my son to Japan around September.. I was just going to pick up a Switch 2 with him there when I saw the price. But it's LANGUAGE locked!? That's incredible.
Saving over 200 dollars vs the Canadian price was going to help me swallow buying the odd insanely priced game. But now we're back to no Switch 2.
Saving over 200 dollars vs the Canadian price was going to help me swallow buying the odd insanely priced game. But now we're back to no Switch 2.
Gambit2483
Member
And if Sony was dominating in Japan you really think people would be downplaying Japanese market?
Sevyne
Member
Nintendo does really well in most markets, but let's be real here for a moment. Saying Nintendo dominates Japan isn't the flex you think it is. It's like saying the Yankees would dominate the Special Olympics. Japan is a very very small market and it's why the others don't focus on it much. I do think however that even if the others did make a big push for it that Nintendo would still have a grip on it, but still.
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Woopah
Member
Which countries do you think are more significant? It's basically just the US which is bigger.
It's the 2nd biggest country for video game platforms in the world.
Why do you think this?
Lambogenie
Member
In terms of additional revenue, especially DLC and live service, they are still one of the strongest, depending on the type of game. It's US, Japan, UK, France and couple others that spend big. You can't dismiss these regions.
Woopah
Member
What makes it a "very very small market"?
Unknown?
Member
No PS4 outsold WiiU.
PeteBull
Member
In the rest of the world, the Switch 2 is comparatively priced to the PS5 – but Nintendo knows where its bread is buttered.
The Mario maker has come up with a fascinating solution to the weakening yen and the threat of exports: a Japanese language-only system which will retail for ¥49,980 (~$338).
That's significantly less than the $450 the system will sell for in the US, and it's almost half the price of the PS5, which currently retails for ¥79,980 (~$542).
Interestingly, Nintendo will also sell a multi-language version of the Switch 2 for ¥69,980 (~$474) in Japan, but it clearly expects most domestic consumers to cough up for the cheaper option.
Switch 2 Goes for the Kill in Japan By Massively Undercutting PS5's Price
Nintendo plots Japanese language-only optionwww.pushsquare.com
I Love Rock 'n' Roll
Member
But not me n Europe where it's PSLand.
LordOcidax
Member
Sony himself killed the PS5 a few months ago… Nintendo is just going to kick a dead horse.
YeulEmeralda
Linux User
I thought we all hated region locking? Unless Nintendo does it I guess.
Gojiira
Member
But the Switch 2 lineup is shite so who cares?In the rest of the world, the Switch 2 is comparatively priced to the PS5 – but Nintendo knows where its bread is buttered.
The Mario maker has come up with a fascinating solution to the weakening yen and the threat of exports: a Japanese language-only system which will retail for ¥49,980 (~$338).
That's significantly less than the $450 the system will sell for in the US, and it's almost half the price of the PS5, which currently retails for ¥79,980 (~$542).
Interestingly, Nintendo will also sell a multi-language version of the Switch 2 for ¥69,980 (~$474) in Japan, but it clearly expects most domestic consumers to cough up for the cheaper option.
Switch 2 Goes for the Kill in Japan By Massively Undercutting PS5's Price
Nintendo plots Japanese language-only option
__SteakDeck__
Member
PS won't be dead in Japan. They still have Monster Hunter and other big Capcom games that won't be on Switch 2. People in Japan also like Ghost. GOT was popular in Japan. PS will be #2, which is ok. They're not what they used to be in Japan, but they're aren't Xbox either.
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__SteakDeck__
Member
Nintendo didn't kill Sony in Japan. The Japan gaming market's taste changed. People in Japan want mobile/handhelds. Sony decided to stop focusing on dedicated handhelds.
semiconscious
Member
insanely priced games + insanely devaluated loonie = the heartbreak of canadian video gaming...
Woopah
Member
GoT was a million seller in Japan, so thr sequel should do decently.
Do we know how Switch compares with PS5 in Japan?
kazuyamishima
Member
The Last PS console/handheld to sell decent numbers in Japan was the PSP.
But the high price of 73k yen for the entry level model is making hard for Sony to increase the PS5 numbers compared to PS4.
But the high price of 73k yen for the entry level model is making hard for Sony to increase the PS5 numbers compared to PS4.
Sebastian1295
Member
They're selling a cheaper region locked version in japan only.
Sebastian1295
Member
Defending anti-consumer practices does nothing but hurt the gaming industry itself because it tells publishers and developers that it's ok to screw over consumers. The new mario kart has shown us nothing to say it's worth the price increase.
Synastry
Member
Great comment here have a month of gold and I fully agree its amazing at the shit Nintendo gets away with.
Hero_Select
Member
It's only region-locked in Japan. They have to spend ~$20 to unlock it
Sebastian1295
Member
yogaflame
Member
Nintendo is wise with the Japan specific Switch 2. For me, I think its much better to bring back region lock and specific console per region, PAL, NTSC, etc. I think that can help bring down the production cost and stabilize the console prices. The small issue is it will just bring us back to separate launch date for different regions, which makes Euro PAL region always late.
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yogaflame
Member
Hopefully Totoki can fix that and bring back focus on AA games especially in Japan, which they prefer more especially JRPG and niche game like for example Parappa the rapper, Patapon, Gravity rush, etc. I hope that even if Yoshida is retired, Sony will hire him as a consultant.
ArtHands
Banned
Is it a war if Nintendo is overwhelmingly dominating over Playstation in Japan
Syphon Filter
Member
how come sony doesn't do well there anymore?
yogaflame
Member
Ps5 is so expensive in Japan compared to other countries.
Hero_Select
Member
Japanese people primarily game on PC. Switch does as well as it does because it's also portable - and handhelds have always sold well barring the Vita
yogaflame
Member
Just wait for ps5 price cut since that really is the main reason even if allot of Japanese wants ps5 and wait for the rumored psp portable. That is were the real battle begins in Japan
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Hector Hall
Member
PC gaming in Japan is about 12-13% of the market after latest data. So no, no "primarily" at all.
Sony needs both. Kick ass portable hardware and a steady supply of AA games to be able to have any meaningful market share in Japan. I don't believe PS5 price cut will move a needle there. Maybe I'm wrong.
Neff
Member
The modern PlayStation experience and the kinds of games they've pivoted to prioritise just don't cater to Japanese tastes. Switch however does, bigtime.
Hawk The Slayer
Member
Both are still rip offs anyway, undercutting something that's already way overpriced for what it is ain't hard or special. In a ideal world, the PS5 Pro should have been 550 and 500 with/without the disc drive seeing as it's just a mid gen upgrade and not even a actual new gen and the Switch 2 should have been 400 as it's not really a huge upgrade over the original Switch.
yogaflame
Member
Western games does not cater to Japanese gamers taste. They love JRPG and niche games, and those AA games that Sony Japan use too create and publish as exclusives. Yes you are right Sony need price cut and AA games, niche games in Japan.
nordique
Member
In the rest of the world, the Switch 2 is comparatively priced to the PS5 – but Nintendo knows where its bread is buttered.
The Mario maker has come up with a fascinating solution to the weakening yen and the threat of exports: a Japanese language-only system which will retail for ¥49,980 (~$338).
That's significantly less than the $450 the system will sell for in the US, and it's almost half the price of the PS5, which currently retails for ¥79,980 (~$542).
Interestingly, Nintendo will also sell a multi-language version of the Switch 2 for ¥69,980 (~$474) in Japan, but it clearly expects most domestic consumers to cough up for the cheaper option.
Switch 2 Goes for the Kill in Japan By Massively Undercutting PS5's Price
Nintendo plots Japanese language-only option
It's only on the official Nintendo store though I thought? Is that more accessible to the avg Japanese consumer?
DenchDeckard
Moderated wildly
It's crazy to see people get so bent up out of shape over this stuff.
Japan is Nintendos home country. They want to offer their customers a region locked version for cheaper. That's great for them and 0 interest for me. I don't live in Japan.
I'm not getting ripped off. Those customers are stuck to buying Japanese only games and there's negatives. It's a strong business move by Japan.
They could offer a region locked system out of Japan for cheaper but I wouldn't buy it.
The price is not even that crazy considering the costs of gaming related products.
I'm paring 430 with Mario kart. Say a discounted Mario kart code of 50 squids.
That's 379.99 for the brand new Nintendo system. I don't understand the beef.
companies make region specific products for all things and used to for consoles.
Literally 99 percent of westerners won't even sniff this product yet here we are.
2025 and complain about everything.
Japan is Nintendos home country. They want to offer their customers a region locked version for cheaper. That's great for them and 0 interest for me. I don't live in Japan.
I'm not getting ripped off. Those customers are stuck to buying Japanese only games and there's negatives. It's a strong business move by Japan.
They could offer a region locked system out of Japan for cheaper but I wouldn't buy it.
The price is not even that crazy considering the costs of gaming related products.
I'm paring 430 with Mario kart. Say a discounted Mario kart code of 50 squids.
That's 379.99 for the brand new Nintendo system. I don't understand the beef.
companies make region specific products for all things and used to for consoles.
Literally 99 percent of westerners won't even sniff this product yet here we are.
2025 and complain about everything.
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Mibu no ookami
Banned
I do find it interesting that Sony is willing to sell the PS5 Digital for 400 dollars in the US (with Astro Bot) potentially to increase sales ahead of tariffs, but it's also priced similarly in Europe at 400 Euros.
You'd think they'd at least price the PS5 Digital in Japan for 64,640 yen, which would be equivalent to 442 USD (tax included).
Yet, what's the price of the PS5 Digital in Japan right now? 70,607 yen at Amazon, which 483 USD (tax included). And this comes with no game bundled either mind you. It'll be interesting to see if Sony responds to the NSW2 pricing or not.
You'd think they'd at least price the PS5 Digital in Japan for 64,640 yen, which would be equivalent to 442 USD (tax included).
Yet, what's the price of the PS5 Digital in Japan right now? 70,607 yen at Amazon, which 483 USD (tax included). And this comes with no game bundled either mind you. It'll be interesting to see if Sony responds to the NSW2 pricing or not.
Madjaba
Member
Loving the Customer Sales Representative vibes I'm getting from some of you in this thread.
Just buy your toy, stop defending corporations, nobody cares about your "logical reasons" and we'll see you in a few years when you'll be the one having to take a credit to buy some video games and when you'll be raging about unreasonable prices
ArtHands
Banned
It's 2025. I feel like you guys should accept the fact that Sony has dropped Japan by now.
Tiago Rodrigues
Member
Sony needed to make a decision: abandon a flopping console (Vita) and have all their studios to focus on the PS4 or keep betting on a flopping mobile platform to appeal to a single market (Japan) while having their teams and studios making games for 2 platforms.
Guess which one was the best decision.
Sony saw the one thing lots of users here fail to see: "Japan doesn't align with what we want to do and that's okay. W didn't abandon Japan. Japan abandoned home consoles."
Do you guys want Sony to make hybrid consoles?