NOA needs new leadership

You don't know the full extent of Nintendo's market ineptitude unless you live in the UK

If you can still buy Nintendo products - games, hardware, amiibos - in most stores: then NoA are shitting on Nintendo UK.

Shibata isn't based at all. He should have fired and rehired his UK marketing team a long time ago and he is sowing seeds for even greater failures here.

I wouldn't want him making the localisation decisions but in terms of business sense and marketing nouse - we'd be better off if we had Reggie in Yurop
 
Echoing some good points others are making about NCL Iwata and NOA/Reggie's chain of command in relation to each other, has there ever been any kind of supposed insider info as to how exactly NOA stands in relation to NCL?
As in, has anyone ever posted anything online that supposedly confirms NOA is just a limp clearinghouse of sorts for NCL? Obviously it didn't seem to be that way at all in the Lincoln days. IIRC Howard Lincoln personally reached out to EA when the initially didn't want to put Madden on N64 (this is going off info from an older Emily Rogers post).
 
As others have said and I as well in other threads Iwata is the boas. Which is incredibly stupid as he is based out of Japan and would not have good grasp of the Western market. If there is one change in Nintendo's leadership that has to happen is more in independence to NOA.
 
Ugh

Reggie gets all the blame when a silent NCL representative who ran NoA is replaced by Iwata who is the undisputed boss of NCL. Keep in mind that this is the same guy who took an axe to NoA during the GC era when the situation called for a scalpel at worst. When the N3DS incident happens Reggie gets the blame for something that clearly has to be run by (and approved by NCL).

They should fire Reggie so that NoA janitors can be next in line for decisions that clearly have to be approved by the mothership in Japan.

My God(s)
 
The problem isn't who's in charge (well if we go further up it is, Iwata)

The problem is shackling NoA's hands and preventing them from making actual decisions and acting with even a remote degree of autonomy.

Howard Lincoln days these ain't.
 
There really just needs to be no "Nintendo of America". They have to get their shit together and become a region-free, international company and stop acting like it's the 1970s in terms of their sales practices.
 
Why is NoA being cheap and ghetto? Because the games and systems aren't selling in the US like they should. NoA is currently the worst-performing division of the company. What happens to the worst performing divisions? They get squeezed.

Why aren't the games and systems selling like they should? I'll give you a hint: it's not because of NoA leadership. It's because the US consumer doesn't care about the games or the systems.
 
CHC said:
There really just needs to be no "Nintendo of America". They have to get their shit together and become a region-free, international company and stop acting like it's the 1970s in terms of their sales practices.
Click to expand...

You do realize that there's regional offices for every major corporation right? There's a SoA, Microsoft has a Japanese office, etc.
 
Elfforkusu said:
Unless Iwata is making all the localizing decisions (and has been for the last decade), I'm not a fan of throwing him under the bus on this.

But it started well before 2011. I think the nasty Wii software drought was in '08-'09, where they had basically nothing new coming out for the system, and a half dozen titles that they flat out refused to localize.

It's completely mind-boggling that the same company that invests in a loss-leader games like Xenoblade and Bayonetta has a division (NoA) in charge of their largest market that is seemingly terrified to take a loss on a game.
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They had a software drought in 2008-2009 and 2011-Wii U launch.

The Wii U marketing and showing was a disaster, and they had two E3's to show if off. Iwata was foolish for thinking he could catch Lightning in a bottle twice. The 3DS was overpriced at launch, had a confusing name for consumers, had a failed gimmick, and now there is the 2DS and "new" 3DS. It's always "please understand". He's a great programmer and should be making games, but to run a multibillion dollar company is way too much for him. He needs to go. And reggies gimmick faded 5 years ago.

Launching Xenoblade as a down port for the 3DS instead of doing a Wii port like MPT to build hype for the audience that will buy Xenoblade Chronicles X for the Wii U is also a stupid move. It would be cheaper to put Xenoblade on Wii U. That way there is a greater chance that people who didn't play the original or are skeptical about XBX now get hyped about XBX and Nintendo has a better chance at recuperating the costs of what appears to be an expensive game.

I'm ranting and not typing well. I'm mad lol.
 
Chindogg said:
You do realize that there's regional offices for every major corporation right? There's a SoA, Microsoft has a Japanese office, etc.
Click to expand...

Of course, I didn't mean literally. What I mean is that they have to stop arbitrarily deciding what Americans do and don't like. Region-locked products and worse, region-exclusive items, are increasingly outdated ideas that ultimately benefit nobody.
 
Neiteio said:
Personally, I think the titles are just a formality, and Reggie is more like the miniboss in Final Fight who comes charging down the subway train or explodes through a concrete wall. He suplexes you a few times and then you throw a pipe at him and advance to the next screen. But he'll be back.
Click to expand...

Reggie is the Skull Kid to Iwata's Majora's Mask.
 
Errr...NoA has been going down the crapper, in my eyes, for years. It's just much more apparent now. They've been shackled by NCL when they need more autonomy. But if Iwata were to give up his CEO role, who's there to replace him?
 
Coins said:
No way dude. You'll just give everyone in America a fat one that I can't plug in.
Click to expand...
Slander I say, slander!

CureVylash said:
you've got my vote, friend
Click to expand...
giphy.gif

Remember, yes we can
put a ring on it
 
Scum said:
Errr...NoA has been going down the crapper, in my eyes, for years. It's just much more apparent now. They've been shackled by NCL when they need more autonomy. But if Iwata were to give up his CEO role, who's there to replace him?
Click to expand...
Someone who has a business degree, business acumen and experience? You know, something Iwata doesn't have.
 
When Reggie came out the gate he had fire in his eyes and seemed to be a take charge kinda guy...

Now he's just a mouthpiece and yeah it's time for him to go I think. I know Iwata is in charge, but the Reggie moniker has been damaged beyond repair at this point.

Bill is likable he can speak for the whole of NOA for the time being until Reggie is replaced.
 
LegendofLex said:
Why is NoA being cheap and ghetto? Because the games and systems aren't selling in the US like they should. NoA is currently the worst-performing division of the company. What happens to the worst performing divisions? They get squeezed.

Why aren't the games and systems selling like they should? I'll give you a hint: it's not because of NoA leadership. It's because the US consumer doesn't care about the games or the systems.
Click to expand...

No, it's because Nintendo dropped the ball with the Wii and DS by causing droughts due to hubris.
 
I don't want to play the devil's advocate here but I'll do it anyway. I get the Operation Rainfall thing and Nintendo not reacting to it but that was completely different we're talking about great games that should've come in the first place versus miniscule flaws that doesn't affect anything both the company and the gamer in the slightest.

While it sucks that it doesn't come with a charger, most of NeoGAF that has a 3DS already has a charger anyway so not sure what the whole fuss is about. Need a charger? Take 10-15 dollars and buy one...not that hard. Now that you know that it has no charger here is Nintendo's store where you can buy it

https://store.nintendo.com/ng3/us/p...false&productId=prod10489&categoryId=cat10051

You prefer to be cheap and buy refurbished fine:

https://store.nintendo.com/ng3/us/p...false&productId=prod10193&categoryId=cat10051

As for the unit being XL only...omg you guys should've seen yourselves 4 years ago when you were begging...no...crying for Nintendo to bring the DSi XL and they finally release it. Same went for the 3DS XL which wasn't as much of a wait as the DSi XL was but many people got it. Now all of a sudden you don't want an XL version you also want the normal sized New 3DS. I'm telling you...you guys are so weird.
 
Vena said:
I mean... at least check if the things you say are real.

Earthbound wasn't being stonewalled for shits and giggles.
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I've been posting in the Nintendo Download threads for roughly seven years now and following the EB VC saga the entire time. I'm well aware of that article and read it years ago and used to think the whole "Earthbound steals from the Beatles and everyone else" line had some merit. But after the game was released completely unaltered I don't really buy it anymore, most of the "worrysome" elements probably fall under fair use and parody. The only way this works is assuming Nintendo actually decided to pay off the parties they were concerned about "just in case" and alerting them on their own.
 
It's always easy to say fire Iwata or Reggie and never provide any indication as to who should replace them or what they should do to "fix" the company.

Because let's face it, the majority of people on GAF are not qualified to make this kind of decision. :P
 
CEO = Strategy
COO/President = Day to day running of company

CEO = Iwata
COO = Reggie


Fire Iwata if anything. Reggie just makes people are doing what Iwata is telling the company to do.
 
I still can't believe the low blow that Reggie dealt when he said Operation Rainfall didn't influence NoA to release Xenoblade in NA. Of course it fucking did, it was a release with practically zero changes to the main game and an incredibly tiny distribution through Gamestop and Nintendo's own website. I don't know if it was the Amazon preorders for the Monado placeholder or pressure from Japan when they heard of it that made it happen, but it sure as heck wasn't in the cards. /rant

Gets under my skin by treating fans from probably their largest economic territory like shit between that and other instances. (New 3DS, Club Nintendo, Mother series)
 
Squishy3 said:
It's always easy to say fire Iwata or Reggie and never provide any indication as to who should replace them or what they should do to "fix" the company.

Because let's face it, the majority of people on GAF are not qualified to make this kind of decision. :P
Click to expand...

FFMmr.gif
 
Honestly, while I feel bad for the people who wanted a regular N3DS, I do trust Nintendo is making an educated decision by not bringing it here.

I'm sure it's some combination of limited retail space for face-plates and extra SKUs when they're already struggling to get amiibo and their other product in there, and also a desire to maximize one new product rather than split attention between two. America is not every market. It is its own market with its own logistics and demands. And historically, NOA has had a hard time communicating one product, let alone multiple versions of a product.

Nintendo said they didn't think the regular N3DS was a sound business move in North America. I'm not sure what more people want from them by way of transparency. What I do know is "But GAF wants one" is not a good enough reason to justify what is probably a huge expense. GAF is not the market at large. We're the niche. :-\
 
Agent Unknown said:
Ok, so Iwata is in charge and assuming it's true NOA has zero autonomy, where do we go from here?
Click to expand...
It depends on what Nintendo as a whole does next. Nintendo is probably going to start paying more attention to the west when it comes to their next platform based on Iwata's comments, but we need to see what that entails
 
Neiteio said:
Honestly, while I feel bad for the people who wanted a regular N3DS, I do trust Nintendo is making an educated decision by not bringing it here.

I'm sure it's some combination of limited retail space for face-plates and extra SKUs when they're already struggling to get amiibo and their other product in there, and also a desire to maximize one new product rather than split attention between two. America is not every market. It is its own market with its own logistics and demands. And historically, NOA has had a hard time communicating one product, let alone multiple versions of a product.

Nintendo said they didn't think the regular N3DS was a sound business move in North America. I'm not sure what more people want from them by way of transparency. What I do know is "But GAF wants one" is not a good enough reason to justify what is probably a huge expense. GAF is not the market at large. We're the niche. :-\
Click to expand...

This is basically THE post of this thread.
 
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