NOA needs new leadership

New consoles won't give me coins on Club Nintendo anymore? The end of year rewards continue to get worse, but this pisses me off more than anything. How stingy can you get Nintendo? Consumer insight is worth a lot more than what you're "rewarding" Club Nintendo regulars with.
 
New consoles won't give me coins on Club Nintendo anymore? The end of year rewards continue to get worse, but this pisses me off more than anything. How stingy can you get Nintendo? Consumer insight is worth a lot more than what you're "rewarding" Club Nintendo regulars with.
Wow, really?
First they decide to make it harder for you to get your code by printing it on the label and now this?
Just wow!
 
Back then was Reggie at the helm.

Iwata only took over in mid-2013 after the market on 3DS/WiiU started to collapse in the states. He managed to save the 3DS... WiiU, well, that little guy didn't make it.

I completely agree that NoA needs a shake-up, and major autonomy... however, it seems that most people in this thread still don't quite have a grasp on NoA's structure pre-2013. Reggie was *not* the guy in charge, even before Iwata took over as CEO. A gentleman named Tatsumi Kimishima was the CEO and Chairman (and Reggie's boss) pre-2013. Find it odd that you probably haven't heard of him before? It's because he was basically a puppet for NCL. Reggie was still only the President and COO, which means he ran the day to day operations at NoA (like he does today). Would Reggie "kick ass and take names" if he really was in charge? Hard to say, since he has had someone from NCL looking over his shoulder the entire time he's worked for the company. You can probably blame Reggie for the localized branding of Nintendo products in the US, and by that I mean product and ad placement. NCL would still be in charge of the overall international branding campaigns for 3DS/WiiU. Think "Wii would like to play." That was the international branding for the Wii when it came out. NCL oversaw that.
 
It's not just NOA, all of Nintendo needs new leadership.
Conveniently, Iwata is leading both NOA and all of Nintendo now.
 
The problem isn't who's in charge (well if we go further up it is, Iwata)

The problem is shackling NoA's hands and preventing them from making actual decisions and acting with even a remote degree of autonomy.

Howard Lincoln days these ain't.

Exactly. What's the point of having regional divisions if you don't allow them any freedom?
 

Just read that article and........holy shit, they need someone that actually understands the North American audience again and fast. Bravo to you Howard Lincoln for helping to get some of the best games of the 90's and early 00's made for Nintendo consoles.

Reggie is a good PR guy, but Nintendo needs someone that gets down and dirty behind the scenes. Just my opinion.
 
You can probably blame Reggie for the localized branding of Nintendo products in the US, and by that I mean product and ad placement. NCL would still be in charge of the overall international branding campaigns for 3DS/WiiU. Think "Wii would like to play." That was the international branding for the Wii when it came out. NCL oversaw that.
All of this would be fixed if NCL stopped smoking that crack.

And Beyonce. Get Beyonce for a campaign again. Beyonce can save them all.
 
Man, people must be really pissed about that new 3DS. There must have been 5 threads based on NoA's leadership today alone. Not that I don't agree but damn!
 
Just read that article and........holy shit, they need someone that actually understands the North American audience again and fast. Bravo to you Howard Lincoln for helping to get some of best games if the 90's and early 00's made for Nintendo consoles.

Reggie is a good PR guy, but Nintendo needs someone that gets down and dirty behind the scenes. Just my opinion.

Yup, they need to have a western leader again. Iwata doesn't really seem to understand America and either the people at NoA aren't telling him or he isn't listening. NoA should have autonomy and they should have a fair number of studios making games.
 
Yall dudes are acting like ousting Iwata and chums will suddenly make everything better. Judging from the Investor meetings, NewIwata would probably push for a lot of things GAF hates.

This idea that changing leadership will lead to GAF's dream console in which is more powerful than the PS4 and XBone combined, has all the 3rd parties, and all the Nintendo games you love for cheap is just that....a dream.


a very unrealistic dream. Nintendo would never put a guy in place just because of the West and Capcom showed us what that would entail.

They need to fix their shit, yes....but be careful what you wish for.
 
Agreed. Reggie may have known how to sell Pizza and VH1 but he's pretty clueless/careless when it comes to video games. He has always come across as showman-like and superficial to me. Has Tom Kalinske retired?

Alternatively, I'm available. :)
 
Yall dudes are acting like ousting Iwata and chums will suddenly make everything better. Judging from the Investor meetings, NewIwata would probably push for a lot of things GAF hates.

This idea that changing leadership will lead to GAF's dream console in which is more powerful than the PS4 and XBone combined, has all the 3rd parties, and all the Nintendo games you love for cheap is just that....a dream.


a very unrealistic dream. Nintendo would never put a guy in place just because of the West and Capcom showed us what that would entail.

They need to fix their shit, yes....but be careful what you wish for.

Or people just want someone who understands the market. And really they could replace Iwata at NoA and not NCL. NoA needs to be lead by someone who actually understands this market and they need autonomy to build and acquire.
 
For starters, today, Nintendo of America isn't ran by Reggie Fils-Aime. It's ran by Iwata. He took over as CEO of NoA in 2013. That means that if your upset with any decisions hte last 2 years, it's not Reggie's fault.

So by your logic, there's only one manager in the whole company structure that actually makes decisions and should be responsible for everyone else in the company do: the CEO.
 
Reggie is not really responsible for many shitty things that Nintendo has done but that doesn't change the fact that he's just an unpassionate PR puppet for Nintendo. You can feel it clearly if you listen to Shu Yoshida or Phil Spencer talks then listen to Reggie. He doesn't care about this industry, never did. He's just a salesman.
 
Agreed. Reggie may have known how to sell Pizza and VH1 but he's pretty clueless/careless when it comes to video games. He has always come across as showman-like and superficial to me. Has Tom Kalinske retired?

Alternatively, I'm available. :)

After reading Console Wars it would be so weird/funny to see Kalinske suddenly lead NoA.
 
A Japanese guy running the USA department and a Japanese guy running the EU department never made sense to me. Is it a pride thing?
 
Won't make a lick of difference if consumers don't back up their fury with their wallets.

I don't think it'll be the "furious Nintendo fans" that will make the New 3DS a failure. I don't think the product is very appealing to a mass audience, period. The 3DS is already selling relatively poorly as it is... so they're releasing a new, more expensive 3DS? It's marginally more powerful, adds amazing new features to existing games like CAMERA CONTROLS, and as for exclusive software, you've got... a niche ass JRPG that is a port of an existing Wii game. Not to mention the fact that it doesn't come with the AC adapter.

In Japan, Monster Hunter was the killer app. "This new 3DS plays Monster Hunter better!" Sold. That's all you have to say in Japan. There is no equivalent to Monster Hunter in the western market.

So who exactly is this product for besides the Nintendo nerds like myself who buy every new piece of Nintendo hardware? I highly doubt there's a large amount of people waiting to upgrade their 3DS to a new 3DS. And if they haven't bought a 3DS at this point, what about the new 3DS is going to convince them?

tl;dr I think this is going to be a bomb in North America. Release the standard new 3DS and stop being a jerk Reggie/Iwata/NOA.
 
I'm still finding it baffling how even with this shit storm, a lot of Nintendo fans still can't seem to put any blame on Iwata, when he's the goddamn CEO of NoA. Stop scapegoating Reggie and smell the coffee. Blame the man who's not only responsible for this, but been in the drivers seat for all of Nintendo's bad decisions over the past few years.
 
I don't think it'll be the "furious Nintendo fans" that will make the New 3DS a failure. I don't think the product is very appealing to a mass audience, period. The 3DS is already selling relatively poorly as it is... so they're releasing a new, more expensive 3DS? It's marginally more powerful, adds amazing new features to existing games like CAMERA CONTROLS, and as for exclusive software, you've got... a niche ass JRPG that is a port of an existing Wii game. Not to mention the fact that it doesn't come with the AC adapter.

In Japan, Monster Hunter was the killer app. "This new 3DS plays Monster Hunter better!" Sold. That's all you have to say in Japan. There is no equivalent to Monster Hunter in the western market.

So who exactly is this product for besides the Nintendo nerds like myself who buy every new piece of Nintendo hardware? I highly doubt there's a large amount of people waiting to upgrade their 3DS to a new 3DS. And if they haven't bought a 3DS at this point, what about the new 3DS is going to convince them?

tl;dr I think this is going to be a bomb in North America. Release the standard new 3DS and stop being a jerk Reggie/Iwata/NOA.

The 3DS is basically at its limit so this probably wouldn't have done much either way and I'm honestly expecting this to basically only be bought by people upgrading from an older 3DS. This is just to kill a year until Nintendo can "redefine gaming" in 2016.

I'm still finding it baffling how even with this shit storm, a lot of Nintendo fans still can't seem to put any blame on Iwata, when he's the goddamn CEO of NoA. Stop scapegoating Reggie and smell the coffee. Blame the man who's not only responsible for this, but been in the drivers seat for all of Nintendo's bad decisions over the past few years.

That has more to do with people being uninformed rather than them trying to take blame off of Iwata.
 
The 3DS is basically at its limit so this probably wouldn't have done much either way and I'm honestly expecting this to basically only be bought by people upgrading from an older 3DS. This is just to kill a year until Nintendo can "redefine gaming" in 2016.

Its a bit more than a year until the successor really starts to form up, I'd say.

I expect this to sell about as well as the DSi sold, so its just a stop gap to push the unit along for another year or so. Then again, since this gen didn't see a DSLite godmode unit and the N3DS and XL are actually pretty damn well built (from hands on playing around with it) with some nifty improvements, I could see it doing a bit more than the DSi.

I honestly feel like Nintendo is being dumb not offering the N3DS and only the XL, but I don't have access to their market information. For we know, every retailer told them they wouldn't stock it, lol.
 
What I don't get is that much of this today (yeah ok ignoring the regular N3DS omission which is bloody weird) is due to the lack of AC Adapter in the N3DS XL pack. That has been standard in Europe in Japan for 3DS, 3DS XL and 2DS to not have an AC Adapter for years now. It's horrible, but it's not exactly Reggie cutting corners.
 
What I don't get is that much of this today (yeah ok ignoring the regular N3DS omission which is bloody weird) is due to the lack of AC Adapter in the N3DS XL pack. That has been standard in Europe in Japan for 3DS, 3DS XL and 2DS to not have an AC Adapter for years now. It's horrible, but it's not exactly Reggie cutting corners.

From a certain point of view, I think this highlights how much US-centered NeoGAF is, actually.

On topic: I don't want Iwata to go away from NCL, since I think there are major changes happening right now in Nintendo (team reorganisation, IP licensing, new business avenue with QOL, etc.), and the possibility of the NintendOS is just way too good (IMHO, at least) to think he doesn't deserve to stay there.

I don't know what to think about Iwata as NOA CEO. I've seen some improvements from NOA, especially in 2014 (better Direct quality/entertainment/communication overall), and much better attention towards Smash tournaments' scene, but allowing such a strange thing like no regular New 3DS being released in US, and the (fantastic) indie support (their policies are great)...bah, I don't get it. I don't even know what about Reggie as COO, even if I'm slightly towards the "fire him" part. And I don't even know if a new Howard Lincoln guy would be needed. I mean: yeah, ok, iron fist! Violence! Power! But that was in the 90s, now? Do you think such attitude would work? Nope, I actually think it would make things worse. You need someone who can actually deal better with third parties with better diplomacy. I've seen some changes in NOA, but I want to see more of them, and sooner. Actually, I'll follow New 3DS XL pre-launch phase just to see how they promote the thing, to see how they operate now. That leaked flyer was cool, at least!

P.S. Not having an AC adapter included sucks, for sure, and, while it can be found for 10$ or less, it's still an increased cost for what could be included right in the box. It's a small additiona, cost, but it makes stranger the decision to not include it in the box, since it is that small. At the same time, I think there is hyperbole going on on Neogaf right now. Not without any reasonable basis (as explained earlier), but some people is going too far. It's not releasing regular New 3DS in US that, for some reasons (maybe because not including the AC adaptor is just an extension of what already happening outside US), bothers me more. And that revenue stream coming from faceplates? That's a serious amount of money missing!
 
From a certain point of view, I think this highlights how much US-centered NeoGAF is, actually.

On topic: I don't want Iwata to go away from NCL, since I think there are major changes happening right now in Nintendo (team reorganisation, IP licensing, new business avenue with QOL, etc.), and the possibility of the NintendOS is just way too good (IMHO, at least) to think he doesn't deserve to stay there.

I don't know what to think about Iwata as NOA CEO. I've seen some improvements from NOA, especially in 2014 (better Direct quality/entertainment/communication overall), and much better attention towards Smash tournaments' scene, but allowing such a strange thing like no regular New 3DS being released in US, and the (fantastic) indie support (their policies are great)...bah, I don't get it. I don't even know what about Reggie as COO, even if I'm slightly towards the "fire him" part. And I don't even know if a new Howard Lincoln guy would be needed. I mean: yeah, ok, iron fist! Violence! Power! But that was in the 90s, now? Do you think such attitude would work? Nope, I actually think it would make things worse. You need someone who can actually deal better with third parties with better diplomacy. I've seen some changes in NOA, but I want to see more of them, and sooner. Actually, I'll follow New 3DS XL pre-launch phase just to see how they promote the thing, to see how they operate now. That leaked flyer was cool, at least!

P.S. Not having an AC adapter included sucks, for sure, and, while it can be found for 10$ or less, it's still an increased cost for what could be included right in the box. It's a small additiona, cost, but it makes stranger the decision to not include it in the box, since it is that small. At the same time, I think there is hyperbole going on on Neogaf right now. Not without any reasonable basis (as explained earlier), but some people is going too far. It's not releasing regular New 3DS in US that, for some reasons (maybe because not including the AC adaptor is just an extension of what already happening outside US), bothers me more. And that revenue stream coming from faceplates? That's a serious amount of money missing!
I don't really think its true. The New 3DS would more than likely be the less popular platform and faceplates don't exactly have a good track record.

As for Iwata, I want to see what he has in store for next year, and it would be good if NoA was treated as a bigger part of Nintendo. Iwata himself said that they need to keep track of western trends so I'm hoping we get a clear response to that.
 
They should go 3rd party for home consoles and focus on handheld.

This is always a weird idea....

If anything, they would focus exclusively on handhelds. Or just go full third party...not half ass it.

It sounds neat on paper but isn't that realistic...
 
Bring back Perrin Kaplan?

nintendo-talk-to-ign-about-wii-20060427035002042-000.jpg
 
Iwata himself said that they need to keep track of western trends so I'm hoping we get a clear response to that.

Iwata says many things, but he hardly follows through on those statements. I have lost track of the number of times he stated they are fixing the third-party issue or are taking steps to correct it, and yet here we are.
 
I love the fact that NOA has gone to shit, while NOE has been doing a fantastic job in the last few years. It's about time you americans feel the pain that us pal gamers dealt with for the last 20+ years.
 
Iwata himself said that they need to keep track of western trends so I'm hoping we get a clear response to that.
What NCL needs to do is give autonomy to people that are versed in the trends and foresight within the western market. Not send a bunch of Japanese suits to run things in a market they know nothing about.

Iwata says many things, but he hardly follows through on those statements. I have lost track of the number of times he stated they are fixing the third-party issue or are taking steps to correct it, and yet here we are.
Exactly.
 
I love the fact that NOA has gone to shit, while NOE has been doing a fantastic job in the last few years. It's about time you americans feel the pain that us pal gamers dealt with for the last 20+ years.

That's such a sadistic way to look at it. Why can we all just get the good end of the stick?
Iwata says many things, but he hardly follows through on those statements. I have lost track of the number of times he stated they are fixing the third-party issue or are taking steps to correct it, and yet here we are.
"We have learned from the software drought of the Gamecube."
 
That has more to do with people being uninformed rather than them trying to take blame off of Iwata.

Eurogamer: Iwata isn't Nintendo's problem, it's Miyamoto. Miyamoto's the one who's not giving Iwata enough Game-of-the-Forevers to allow Iwata to reject the entire videogame industry while making record profits. Miyamoto clearly needs to make more new IPs than he's already making, to cover the loss of variety caused by the loss of third parties.
 
Iwata says many things, but he hardly follows through on those statements. I have lost track of the number of times he stated they are fixing the third-party issue or are taking steps to correct it, and yet here we are.

What NCL needs to do is give autonomy to people that are versed in the trends and foresight within the western market. Not send a bunch of Japanese suits to run things in a market they know nothing about.

Exactly.
Nintendo needs to fix their droughts and the such, but the fact that Iwata apologizes for post-launch droughts every that platform has just pads that list of quotes out. Also, given that he said that this is a reason why the Wii U failed and is easier to control than third parties one would think its would be on the top of his list when trying to avoid what happened with the Wii U. I'm guessing this is one of the reasons why Iwata decided to become the CEO of NoA.


Eurogamer: Iwata isn't Nintendo's problem, it's Miyamoto. Miyamoto's the one who's not giving Iwata enough Game-of-the-Forevers to allow Iwata to reject the entire videogame industry while making record profits. Miyamoto clearly needs to make more new IPs than he's already making, to cover the loss of variety caused by the loss of third parties.

IMO Nintendo is doing the right thing by trying to do more work through their younger devs since Miyamoto is getting up there in years.

I love the fact that NOA has gone to shit, while NOE has been doing a fantastic job in the last few years. It's about time you americans feel the pain that us pal gamers dealt with for the last 20+ years.
Well it looks like we're getting quite a few games before you guys yet again so...
 
I think Nintendo as Whole company needs a new direction, Iwata,Reggie and all others needs to fall. In my opinion they are just ruining more the Nintendo reputation, what happened with other Nintendo franchises like 1080, Wave race, Cruisn, PilotWings, Excite Bike? Where they put F-zero and Metroid? I mean, we have nothing about F-zero since 2003, and Metroid since 2010, and they don't even talk nothing about, and the sports with real people like NBA Courtside, and Baseball? they dont fight to recover 3rd parties support, so they need to fill the holes.
 
This thread assumes that NOA has more power in the decision making than it does

Problem is Reggie is never candid about how these decisions are made

There is no transparency at Nintendo
 
A Japanese guy running the USA department and a Japanese guy running the EU department never made sense to me. Is it a pride thing?

Out of all Japanese big video game companies, Nintendo seems to be most "Japanese" one. They have only one western studio, and in year 2015 they still don't do worldwide releases for their most titles. It actually does seem to be a "pride thing".

What I really want to know the most is the Iwata's reasons behind Mother 3 Japan exclusivity.
 
My favorite part of this is where everyone tries to debunk sales numbers. Anecdotal systems sold out vs. his actual data and what he knows from sales channels is amazingly delusional.
 
Top Bottom