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[sonycowboy]

http://biz.gamedaily.com/articles.asp?section=news&email=&article_id=10113#10113

Today, the NPD Group announced that they have forged a partnership with Chart-Track Limited. Chart-Track provides point-of-sale data for video game sales in roughly 90% of the U.K.'s total retail stores. According to NPD, this alliance will help provide a superior view of the global interactive entertainment market by giving closer comparisons between the large U.S. and U.K. markets.

"As we recognize the increasing global growth of the gaming industry, we're pleased to announce that one of our first international partnerships is with U.K.-based Chart-Track," said Esther Han, President, NPD Funworld. "It's becoming progressively more important to understand the sales performance of gaming products on an international scale and this is an excellent step towards that goal."

 

[Prine]

Hope this means sales breakdowns for every title in the charts. We havent seen numbers from CT for some time now

 

[Katana_Strikes]

Oooooh! Interesting to see what the possibilities of this could be...

 

[radioheadrule83]

The possibility that publishers might learn anything from the ass backwards taste people seem to have in the UK scares me.

 

[Fuzzy]

So when do we get the first leaked report with numbers?

 

[MadFuzzy]

Hope this means sales breakdowns for every title in the charts. We havent seen numbers from CT for some time now

That's because you only get figures for CT if you pay them their silly rates to receive their nicely bound reports every month (you can't get weekly breakdowns, as everything is per month like the NPD). I guess no-one in the UK industry fancies leaking figures on pain of death or something.

It would be good if Chart Track teamed up with other European stats people to produce proper Europe-wide charts, as getting figures from some parts of Europe (if you don't happen to live in that particular country) can be a right nightmare. It'd make judging the overall movement in the PAL market SO much easier if they did.

 

[boutrosinit]

I remember his royal highness, Lord Bunkum, once described getting Euro numbers akin to finding Yeti poo.

Apparently Europe's numbers are split into three teritories.

Also, Chart Track is fucking rubbish. Apparently you have to pay a stupid amount of money for the actual sales numbers.

How the fuck is it that sales figures are a copyrighted entity? Surely there is a legal loophole around this bullshit?

 

[Tarazet]

The possibility that publishers might learn anything from the ass backwards taste people seem to have in the UK scares me.

The U.S. is the weird market.. it has the greatest number of brain-dead, consumer-whore casual gamers, yet it also has the greatest number of coked-up, psycho 24/7 hardcore keyboard pounders. And every step inbetween has at least a measurable audience, no matter what it is.