According to NPD analyst Liam Callahan, overall sales “grew a modest 1% over August 2012 as growth in software and accessories offset soft hardware sales as we near the launch of the Xbox One and PS4. Excluding January 2013, which was up due to an extra reporting week versus January 2012, the last time overall retail video game sales (hardware, software, and accessories) were up year over year was October 2011.”
Callahan added that “video game retail software sales had their first positive month, up 23 percent, since November 2011. This was driven by the shift of Madden into the August data month and other launches such as Saints Row IV, Disney Infinity and Tom Clancy's Splinter Cell: Blacklist. In fact, eight of the top ten games this month were launched in August.” He also noted that “collectively, August 2013 launches made up an astounding 58 percent of overall dollar sales for the month and 41 percent of units sales.”
Xbox 360 and PlayStation 3 software specifically “combined to grow over 50 percent and are now only down only one percent year to date, which he called “remarkable” considering how close we are to the launch of PlayStation 4 and Xbox One. He added that PS3’s Tales of Xillia would have made the top 10 if individual SKUs were counted (in other words, if sales across platforms weren’t combined for the top 10).
In terms of hardware, Callahan said 3DS outsold other platforms for the 4th consecutive month, and Xbox 360 led hardware sales for the 32nd consecutive month.