Raist said:
That's true, but completely paradoxal at the same time. Because if they have a shitload of way to advertise, it's likely you'll see more ads. Especially gaffers who spend a shitload of time online, read mags, watch TV, etc. Unless we all lie and post from our iPhone from a small hutt in the canadian countryside.
I dunno :/
But it depends on WHO they want to target.
*Begin semi-wall of text*
Now, I can only use Australia as an example because that's where I'm from.
The Wii, does almost 100% of it's advertising down here on Free to air television, with a LITTLE bit on radio and cable television.
Why would that be? Target market. Mum's and Dad's and Kids. You won't see ANY web ads on forums or websites, and you won't see many posters and shit around.
They wanna hit you where it matters to them. Family is gathered around the TV watching some piece of shit family show where they will then advertsie their family focused game.
Microsoft on the other hand, save their TV advertising down here for:
A) Big names (Halo and Gears)
B) Casual games they want to tap into the Wii market with like Lips.
Basically titles they hope/know will sell some consoles with it.
But as we all know, Xbox 360 is about online. So where do we see most 360 ads? Online. Even poster advertising is saved for the Halos and Gears games. I see ads for 360 games EVERYWHERE online. Forums and Gaming sites alike.
So a casual Nintendo fan isn't going to see many if ANY ads down here for 360 games EXCEPT Halo and Gears, and Lips.
Sony, on the other hand, do the majority of their advertising down here through posters and banners. They also sponsor a lot of events down here. So they really 'get out in the public' if you will.
This dates back to even the start of the PS2 when they used 'graffiti' to advertise the PS2 on popular shopping streets around Melbourne.
Sony just goes for 'everyone' if you will, down here. They want to get the message out there.
So just because the companies HAVE the multitude of options, doesn't mean they're going to waste the money using them if there's no need.