I'm sorry but I need to say something.
Can all these armchair marketers shut the fuck up?
"I haven't seen ads"
"I've seen like ONE ad on TV"
"I don't see any posters".
Well fuck, SURELY the fact that they haven't reached YOU as an individual MUST mean they've completely not marketed their product.
You guys realise that these companies have MANY forms of advertising? And SOMETIMES they don't advertise in the places you'd think they would?
Here in Australia I'm starting to see way more ads for games on Cable television than Free to Air now, which never happened before.
Radio, Cinema, Posters, Website Ads, there's soooooooooooo many mediums used now, so just because YOU haven't seen advertising, doesn't mean others haven't.