Despite solid reviews, their Microsoft titles sold worse than expected. As a result, Microsoft decided to restructure the studio during the end of the decade.[20] Several key employees quit or were fired around this time. In March 2010, the company opened a new facility in Fazeley Studios, located in Digbeth, Birmingham.[21] Later that year, Microsoft confirmed that Scott Henson, a developer who previously worked on the hardware and software design of the new Xbox 360 console and Kinect for Xbox 360, replaced Mark Betteridge as Studio Manager and that their main focus will be on Kinect.[22] According to Henson: "Kinect will be the main focus for Rare going forwards as it's a very rich canvas. This is just the beginning of an experience that will touch millions of people."[23] Rare's first Kinect project was Kinect Sports, released in November 2010. Despite average reviews,[24] the game was a commercial success, selling three million units as of May 2011.[25] In March 2011, Henson announced that Craig Duncan, who has previously worked on Sonic & Sega All-Stars Racing and the Colin McRae Rally series, was hired on as Senior Studio Director.[26] In April 2012, Simon Woodroffe, who previously worked at several studios including Adventure Soft, Midway Games, Ubisoft, and Sega, became the studio's Creative Director.[27]
