torre_avenue
Banned
Neato article here describing the process of making an app into a film.
Tripp Vinson started looking for undervalued I.P. to guide his next movie. He wanted something an audience would already be familiar with, something that was culturally ubiquitous but could be made new again. He started his search in the public domain. He had succeeded with his Jules Verne and Brothers Grimm adaptations, and besides, old material like that had the advantage of being free. Nothing caught his eye.
Vinson worked out a shopping agreement with Halfbrick, a contract that gave him exclusive film rights to Fruit Ninja for a limited period so that he could recruit writers and then take a proposal to the studios. If the project sold, Halfbrick would then negotiate a deal to sell the film rights to the studio, a deal that, based on the ubiquity of the game, could run up into the high six figures. Vinson then realized that he was faced with a formidable predicament. There are no protagonists or antagonists in Fruit Ninja. Theres no mythology. No moral. The game play involves staring at a wall as pineapples, watermelons, kiwis, apples and oranges fly up into view. The only thing you do is swipe at the fruit with your finger, cutting them in half. Sometimes there are bombs, and youre not supposed to swipe at those. Theres a fun game to play, but thats it, Vinson says. The challenge was: What the [expletive] am I going to do with Fruit Ninja?
The writers he hired for the movie have a sterling pedigree:This environment has fostered, in some producers, a sense of desperation. When I asked Vinson if the changes his business has undergone over the past decade have inspired him to panic, he told me: Absolutely. Its forced me to look at everything as though it could be I.P. Increasingly, that means nonnarrative I.P.: stuff with big followings but no stories, or even characters, already cooked in.
Some of their great ideas?In March 2016, he was introduced by an agent to the writing duo of J. P. Lavin and Chad Damiani. They have been in Hollywood for 15 years and have worked as partners for that entire span. They have never once had a script make it to the big screen.
The two started thinking about reality-show ideas.  Joe Millionaire had just come out. Only the worst ideas were selling, Lavin says. All I did was think about terrible reality-show ideas.
The pair came up with a reality competition show called Green Card. The concept was simple: An ultra-nerdy American guy is set up with beautiful contestants flown in from all over the globe, who compete for his affection. The winner receives a green card. (The State Department wouldnt allow it.)
There were other near misses for the duo in the reality field a competition called Jocks vs. Nerds that a producer told them MTV liked so much it had considered putting the show on TV five days a week. (The show never aired.)
They developed a hybrid scripted-reality series called Anchorwoman (tag line: Would you trust a bikini model to deliver the news?) that Fox canceled after its first night.
Their ideas for Fruit Ninja?They also started writing spec scripts together. The first was titled WASPloitation, a comedy inspired by Martha Stewarts prison sentence. Then they wrote Terminally Phil, in which a fraternity fools a pledge into thinking he is dying so they dont get kicked off campus. A zombie-coal-mining movie called Dead Canary was followed shortly afterward by Kamikaze Love, an action comedy about a down-on-his-luck bartender who falls madly in love with a Japanese woman who has been trafficked into the United States to marry a Yakuza boss.
Lavin and Damiani spent hours discussing the essence of Fruit Ninja. For me, it is the messiness, the immediate release of destroying fruit, Damiani told me. For Lavin, the soul of the game is the feeling of frenzy. Theres like a 60-second version of it where you can see how fast you can kill fruit, he says, which puts your brain in this weird, bizarre focused place. As he sees it: This would be the movie to go see stoned. I can imagine going in and seeing it in 3-D just imagine a 20-foot-high pineapple monster. That shot of yellow and orange. Id go see this movie a dozen times.
Bonus funny claim by the head of Hasbro's film division:Early on, Lavin and Damiani struggled to find a narrative entry point. They started with the premise that there was a magic book and an evil fruit overlord. Vinson rejected that idea. Their next concept involved scientific experiments on fruit gone wrong. Vinson didnt like that either. Eventually, a working narrative emerged: Every couple of hundred years, a comet flies by Earth, leaving in its wake a parasite that descends on a farm and infects the fruit. The infected fruit then search for a human host. The only thing keeping humanity from certain doom is a secret society of ninjas who kill the fruit and rescue the hosts by administering the anti-fruit. The produce-slaying saviors are recruited from the population based on their skill with the Fruit Ninja game. With civilization in imminent danger, a cadre of unlikely heroes materializes a little boy, a college-age girl, two average guys. The action starts after each of the storys heroes returns home after a horrible day and plays Fruit Ninja to relieve some stress. Damiani told me this aligns with the Fruit Ninja brand: Anybody can play. Anybody can be a master.
Overall, it's quite interesting.Goldner dismissed all that when we spoke. I have people all the time on airplanes tell me that Battleship is one of their more favorite action movies,