Looks very much like a smaller exhibitor stand rather than Sony's booth. Some company beginning with 'Op' I guess? There's a number of HMD companies other than Oculus now.
Oppo perhaps, though I have no idea if they're in that market or not. I definitely don't think it's a Sony VR Goggle, or someone would have blabbed. Why would Sony let a local news reporter (and photographer for a French tech website) anywhere near their secret reveal ahead of time?