Tara* had struck gold. After spending a lazy Saturday afternoon browsing through the dating app she was currently experimenting with, she hit it off with a nice-sounding guy, and the two exchanged real names and numbers. She found herself Googling Stuart*, a Brit living in Amsterdam. He worked at a startup; he was visiting New York on business. "I was like, oh, hes kind of cute "
Neither had plans that night, so they started figuring out where they could meet up for a drink. When Tara suggested a restaurant in midtown Manhattan, Stuart was into it: "Okay cool, my hotel is super close to there," he messaged back. The mention of the hotel gave Tara pause, and she asked him what exactly he had in mind. "We can go back after and have some fun," he said.
Tara hesitated. This guy seemed nice and normal and safe and she was down for a fun night out with a visiting stranger, but she drew a hard line when it came to sex on the first date. "I was like, Listen, I dont know who youve met [on this app], but Im not going to fuck you, Im sorry," she says. Her match was taken aback. "Oh," he responded. "I thought that was the expectation."
These kinds of conflicting agendas will be familiar to anyone whos done much Tindering or Bumbling or OkCupiding, where one persons one-night stand is another persons chance at finding The One. But Tara wasnt using any of these apps. This was Ohlala, and Stuart had already agreed to pay Tara $600 for their date.
Launched in August 2015, Ohlala is a web-based app that facilitates what it calls "instant paid dating." Male users post offers for dates, consisting of a time, a duration, and how much money theyre willing to pay a typical offer is from 14 hours at an average price of $300. While the request is up, women can decide whether or not theyd like that person to be able to contact them.
Getting exactly what you want as quickly as possible is the general goal of countless other startups. But because the "what" in this situation isnt cars or bánh mì but human companions, Ohlala, and other apps that facilitate paid dating, are most easily understood in terms of sex work. This isnt a huge roadblock in Germany, where the app first launched, and where sex work is legal. But in February of this year, Ohlala crossed the Atlantic and launched in New York City, where not only are the laws different, but social interface is as well. Sure, sex workers and escorts can find plenty of work here, but it remains to be seen if were comfortable calling that "dating."
The legal situation, of course, is less permissive in New York than in Berlin. But the cultural situation is really what Poppenreiter is trying to disrupt, despite the fact that the team did no substantial market research before coming to the States. During our conversation shes careful not to use words like "escort" or "sex worker" when describing the women who might use Ohlala (the apps website states in no uncertain terms that escorts are "not welcome" to use the service). Everything about the sites tasteful pastels screams "This is normal! This is for you, normal girl! Were all normal! We all charge money for dates!" But no matter how much Poppenreiter may be trying to redefine our attitudes around paid dating, in the United States, what shes selling exists in the same legal loophole as escort agencies. Charging money for a date is still charging money for a date, whether its your sole source of income or not, and its hard to unseat centuries of religious and moral baggage that come with the American Dream. You can tell yourself youre just a resourceful girl looking to offset the cost of cab fare and a personal trainer, but in the eyes of the law, you may as well be a hooker.
"Hes actually really cool," she says. "Hes someone that Id right swipe on Tinder anyway, so it was totally okay." Their date turned into a few hours of bar hopping, and ended with a little bit of making out.
"Sometimes its nice," Tara says. "Im single now. Its nice sometimes, to be in the company of a guy that Im attracted to and see where it goes."
"Im 100 percent certain Ill fuck him," she says, with an ear-to-ear grin. "I like him."
But throughout our conversation, she vacillates wildly on whether or not the feeling is mutual. They still text, but Stuart has a wife and kids even on their first (relatively) chaste date, he expressed doubts about straying from his marriage. The money only clouds the issue further. Perhaps, she says, she would have been open to sleeping with him after the night went so well if they had met any other way. But she couldnt trust herself in that transactional space. "Id feel like well, did I only do it because you gave me money? I dont know."
Source: http://www.theverge.com/2016/7/14/12183012/ohlala-paid-dating-app-berlin-pia-poppenreiter-uber
Solid, long form piece by the Verge.
In the end though, if you're charging money for companionship, you're an escort. Not sure why the company behind the app is trying so hard to avoid that.
On the flip side, women using the app could probably deduct anything used for date prep (clothes, makeup, gym costs) as business expenses if they filed their taxes correctly.