Silver Arrows
Banned
Article
Seems like a somewhat unintended side affect of the spat of ever increasing mass murders happening in the US. Or maybe intended, who knows.
If Team USAs Kim Rhode wins a medal in skeet shooting Friday, she will claim a piece of Olympic history: the 37-year-old Californian will be the first woman to take the podium in six straight Olympics.
Landing a big-name sponsor might be the bigger feat.
In the year leading up to Rio 2016, Rhodes agent Patrick Quinn pitched her to around 20 companies that back the Olympics. None were convinced.
The big mystery is how someone like Kim isnt part of the Coca-Cola, Procter & Gamble, and the Olympics sponsor push, Quinn said by phone from Chicago. It would be nice to have an Olympic sponsor recognize the magnitude of her accomplishment.
Coca-Cola Co. and Procter & Gamble Co. didnt respond to a request for comment, but Rhode and other shooters on Team USA think the reason is obvious. The rise in gun violence and mass shootings in the US have attached a stigma to shooting as a sport, they say. So while companies like Winchester, Beretta and Otis Technology support Rhode, she doesnt have a single sponsor from outside the firearm industry.
The same is true for USA Shooting, even though the sport has since 2000 been the fifth-highest medal producer for the US team at Summer Olympics. The very first gold medal for any sport awarded in Rio went to Ginny Thrasher, 19, in her Olympics debut.
Politics may tell only part of the story. American television audiences dont tend to watch shooting or, for that matter, a number of other sports.
Seems like a somewhat unintended side affect of the spat of ever increasing mass murders happening in the US. Or maybe intended, who knows.