The man is a absolute moron. You should have seen his 007 pitch on Conan.
(paraphrasing, but the gist is there.)
P Diddy: "I want to be the first black James Bond."
Conan : "Oh would you use a british accent, play a British man."
P Diddy: "No. He'd be from the hood, maybe New York. And he wouldn't be called James Bond or 007. Just the cars and lifestyle."
Conan: "Oh so you want to completely change the Bond"
P Diddy "Yeah"
(paraphrasing, but the gist is there.)
P Diddy: "I want to be the first black James Bond."
Conan : "Oh would you use a british accent, play a British man."
P Diddy: "No. He'd be from the hood, maybe New York. And he wouldn't be called James Bond or 007. Just the cars and lifestyle."
Conan: "Oh so you want to completely change the Bond"
P Diddy "Yeah"